דרושים » פרסום שיווק ויחסי ציבור » Director of Product Marketing for a leading Cyber security start-up

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

We're looking for a Product Marketing to join our team in TLV!

What You'll Do:
Acting as the glue that binds our product strategy to the go-to-market tactics we need to drive top-line results, you will own new product and release launches.
Identify and deliver a powerful product message for a technical audience with zero tolerance for sales spin.
Coordinate and synthesize inputs from key stakeholders (sales, product, customer success) to deliver value-oriented messaging.
Create a marketing plan for our Cyber products, supporting customer retention and acquisition efforts.
Ensure consistent messaging across web properties and all marketing deliverables.
Own new product and release launches to drive top-line results.
Bring a fresh perspective to understand customer needs and why our Cyber is essential for managing vulnerability lifecycle and reducing cyber risk.

We are seeking a highly motivated and analytical Growth Product Marketing Manager to design user journeys and improve our Conversion Rate Optimization (CRO) efforts.
In this role, you will play a pivotal role in improving user experience, driving growth, and maximizing conversion rates across our digital properties.
As Growth Product Marketing Manager, youll be responsible for developing and executing strategies to enhance our product performance and user journey within the website to drive higher conversion rates.
Youll collaborate cross-functionally with our product managers, growth teams, designers, developers, and marketers, to identify optimization opportunities and implement data-driven solutions that will yield measurable improvements in user engagement, acquisition, and retention.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We are hiring a Senior Product Marketing Manager for our Marketing Team!
A cancer patient wants to know that their diagnosis and treatment are determined with the greatest precision, and preferably using the most advanced technology. We bring cancer patients cutting edge AI-based technology, by improving biopsy interpretation with machine learning and by creating novel precision medicine technology. Come and join our team of experienced AI engineers and world-renowned clinicians and help us make a difference.
Role Overview:
The Senior Product Marketing Manager/ Associate Director will work closely with Commercial leaders, Product Teams, Science Teams to develop and execute go-to-market and demand generation plans for the scientific products (panels) and the platform, and package scientific evidence into easy-to-digest marketing content.
They will partner closely with the Channel Marketing Director to ensure the timely distribution and engagement of biopharma/academic KOLs with our content. They will also partner with commercial operations and BD to develop BD training materials, sales tools, pitch decks etc.
Key Responsibilities:
Go-to-market Planning for Product Launches: Develop and execute go-to-market plans for key product launches in close collaboration with product development, scientific, and commercial stakeholders.
Awareness and Demand Generation: Leverage a combination of scientific, creative, and strategic marketing skills to develop awareness and demand generation plans for our offerings across different stages of the buyers journey.
Multichannel Marketing: Partner with the Director of Channel Marketing and freelancers/agencies to plan and execute a calendar of activities that include but are not limited to blog articles, website content, webinars, conference talks, email campaigns, videos, infographics etc.
Scientific Content Marketing: Partner with the Product and Scientific Teams to plan conference abstract submissions and technical product literature that support key launches and partnership milestones.
BD/Sales Training and Enablement: Partner with the Commercial Operations and Product teams to develop training materials and recordings, brochures/flyers, and pitch decks for the BD team.
Analytics and Tracking: Partner with the Director of Channel Marketing and Commercial Operations to track the impact of marketing activities.

We are looking for a Product Manager to drive the development of our echo system platform and our proxy product.
In your role, you will be responsible for defining, prioritizing, and driving the development of innovative solutions that enhance our proxy services and internal ecosystem platform.
What Youll be Doing:
Lead our proxy product strategy and vision, develop and articulate a clear vision and strategy aligning with the companys overall strategic objectives.
Engage with our customers to gather feedback and understand their needs, pain points, and usage patterns. Translate customer insights into actionable product improvements and new feature development.
Lead our ecosystem platform, including billing and integration with other systems. Work closely with the Finance and rev ops teams.
Engage with internal customers to gather feedback and understand their needs, pain points, and usage patterns to create a better workflow.
Manage internal supply and demand operations to align the business value and the IP acquisition strategy. Collaboration with marketing, BI, and engineering.
Manage dev-tool product line with >$3M book of business. Boost the developer experience and user retention. Work closely with the CS teams.
Leading new self-serve and PLG motion of your product line. Collab with other PMs, marketing and engineering teams.
Create and maintain a product roadmap: Define and manage the product roadmap for both areas, setting priorities based on strategic objectives, market opportunities, and customer feedback. Ensure timely delivery of features and enhancements.
Plan and coordinate product releases, considering dependencies with other products and potential impacts on stakeholders.
Work & communicate closely with all the stakeholders: R&D, Customer success, sales & marketing.
Define key performance indicators (KPIs) for the product. Monitor, analyze, and report on product performance, making data-driven decisions to drive product growth and customer satisfaction.

We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.