As our Marketing Analyst, you will play a crucial role in analyzing marketing data to help shape our marketing strategies and improve performance. You will work closely with the marketing team to track, report, and analyze various marketing campaigns and initiatives. Your insights will directly contribute to the optimization of marketing efforts across multiple channels.
This role is an internship in a 50% position, with a strong possibility of continuing to a full-time position.
Responsibilities
Analyze marketing campaign performance and provide actionable insights to improve efficiency and effectiveness.
Utilize Excel and Google Analytics, Hubspot, and Salesforce to collect and analyze data, creating reports that highlight key metrics and trends.
Support the marketing team with data-driven decision-making by conducting market research and various analyses.
Assist in the management of digital marketing tools and platforms to ensure accurate data collection and reporting.
Collaborate with team members to design and implement A/B testing strategies to optimize campaign performance.
Stay updated on industry trends and best practices in marketing analytics and digital marketing.
Requirements: Currently pursuing or have recently completed a Bachelor's degree in Marketing, Business, Statistics, or a related field.
Proficient in Microsoft Excel and Google Analytics with the ability to analyze datasets and generate insights.
Strong analytical skills with an attention to detail.
Excellent verbal and written communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
This position is open to all candidates.