דרושים » פרסום שיווק ויחסי ציבור » SOCIAL ACQUISITION MANAGER

We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.

We're​ ​looking for​ ​a Junior​ User Acquisition Manager to join our growing Marketing team. Youll be responsible for promoting our amazing products via various marketing channels.
Responsibilities:
Hands-on campaign management with various mobile ad networks.
Build and maintain strategic relationships with key acquisition partners.
Conduct data analysis (identifying trends, opportunities & discrepancies).
Manage fast-paced and dynamic projects in a highly organized manner, under tight schedules, and within the budget.
Collaborate with different team members within the Marketing department to deliver and execute successful marketing campaigns.

We are seeking a highly motivated and experienced Senior User Acquisition (UA) Manager to join our Gaming discovery and reward activity. In this position, you will play a pivotal role in developing and executing comprehensive user acquisition strategies across various UA channels, for our non-gaming applications. You will collaborate closely with cross-functional teams, to optimize performance and drive user growth.
The ideal candidate is a strategic thinker who is data-driven, hands-on and possesses strong analytical skills.
What you'll be doing:
Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, incentivized channels etc, while ensuring alignment with business goals and marketing objectives.
Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience and maintain strategic relationships with key acquisition partners.
ASO Operations: optimizing app metadata, conducting keyword research, and implementing strategies to improve app rankings and conversion rates.
Manage fast-paced and dynamic projects in a highly organized manner and drive continuous innovation and experimentation in UA strategies and tactics to achieve optimal results.
Data Analysis (Identifying trends, opportunities, discrepancies).

We are seeking a highly motivated, passionate, and experienced Content Marketing Manager.
With millions of visitors, our comparison sites help people make simplified, smart, and confident buying decisions.
The ideal candidate works well in a team, can juggle a heavy workload with grace - and, above all, isnt just an excellent writer but also an analytical thinker
Were looking for someone who can identify what taps into our users minds and create high-quality content to boost performance and positively impact the user experience.
Responsibilities:
Write landing page content, ad copies, articles, overlays, eye-catching headlines, interactive quizzes, and new features on different sites
Develop and execute an innovative social media strategy, driving true business impact
Optimize copy, articles and quizzes to maximize performance and effectiveness
Track and follow user behavior and content metrics to identify optimization opportunities
Ideate, launch, track, and iterate content A/B tests to boost site performance
Collaborate closely with campaign managers, product managers, and designers to create engaging user experiences
Define a clear content strategy to exceed the units targets.

We are seeking an accomplished and dynamic professional to join our company as a Growth Manager.

You will have the opportunity to collaborate closely with extraordinary data, product and engineering teams and achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Content Arbitrage, AFS (AdSense for Search) and Performance-based verticals, ensuring that our advertising and growth efforts align seamlessly with our overarching objectives. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Internally, work with Data Science, Media Acquisition, Product\Growth and engineering teams to execute vertical media strategies and grow user scale
Become the POC for companies like Google; work closely to develop business, technical and media opportunities that will propel the partnership on both sides
Oversee diverse aspects across performance, user flow, mass content creation, acquisition strategies on managed and un-managed
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024 and beyond
Orchestrate flows, Data, Facebook campaigns, R&D projects etc.

We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation.

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.

Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.

Job Description:
As the E-commerce Marketing Lead, you will play a pivotal role in driving our Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
* Develop and implement marketing strategies for Ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
* Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
* Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
* Continuously enhance the customer journey on the company`s platform through A/B testing and user feedback, aiming to improve User Experience and conversion rates.
 
Next Steps:
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any questions regarding this role, please contact us.
About us:
We are a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
We are not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps ( IOS and Android ) have the industrys highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customers own language.

We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.