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We are looking for a passionate, experienced, independent, hands-on Content Writer to join our Marketing team.
As a content writer, youll understand the brand language and implement it along the marketing channels. Owning the brand messaging to potential and existing users, conducting thorough research on industry-related topics, generating ideas for new content types, and writing content that helps drive conversions based on the organizations goals. If youre familiar with producing online content and have an eye for detail, wed like to meet you.
What youll be doing:
Implement brand strategy and messaging throughout all content channels
Write and edit entertaining and informative website content
Create marketing messages that connect with our customer base
Write copy for the app, website, social media platforms, performance marketing, direct communications, and digital marketing campaigns
Developing and writing new content assets such as blogs, newsletters, emails and more based on our user journey and product marketing needs
Technical writing that helps our SEO needs
Be an important member of the Marketing Team and work closely with other teams
Research and gather data from the product and data teams to write informed, data-driven content
Engage in regular discussions with the product and data teams to stay updated on product features and performance metrics
Identify customer needs and content gaps through data analysis and recommend new topics
Find and develop new ideas for content by analyzing industry trends and customer feedback.

Required Head of Content
DESCRIPTION
As part of our efforts to spread awareness of web accessibility and be thought leaders in the field, we generate a lot of high-quality, professional content - both educational and inspirational. In order to ensure effective content that creates impact and is of the highest standards possible, we are looking for a Head of Content reporting directly to the VP Brand. As the Head of Content, you will serve as the content lead for the entire company. You will build and own an impact-driven content strategy and become a subject matter expert in this field to make sure that the content we generate meets the highest standard, and is aligned with the companys vision and tone of voice.
What you'll be doing:
Build and manage an impact-driven content strategy
Develop metrics to determine success of all content initiatives and assets
Improve and innovate content infrastructure to provide excellent service to stakeholders across the company.
Hire, train, and manage all content managers.
Form and professionally lead our content guild
Be accountable for all professional content generated in the company, across all departments
Be a source of knowledge for web accessibility. Know the field top-to-bottom, and serve as our subject matter expert.
Sync with senior management on a regular basis, to ensure that our strategy and tone of voice are accurately represented in our content creation
Review and edit the content produced by all writers.

Required Employer Brand Writer
Job Description:
Collaborate with the Employer Brand Team to develop messaging frameworks that effectively communicate our employer brand identity.
Write engaging and persuasive copy for social media assets, including posts, videos, and graphics, to showcase our culture and workplace environment.
Assist in the creation of HR assets, such as job descriptions and website content, ensuring alignment with our brand voice and values.
Work closely with our professional groups (guilds) to produce and refine content assets including presentations, website content, and social posts.
Conduct interviews with employees and gather insights to tell authentic stories about working at our company.
Stay informed about industry trends and best practices in writing and storytelling and incorporate innovative ideas into content creation strategies.
Work closely with designers, marketers, and other cross-functional teams to ensure consistency and coherence in messaging across all employer brand materials.
Own a variety of content projects.