Director of Growth Marketing

7 ימים

Director of Growth Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

we empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. Youll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What youll do:
* Translate our company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry

Requirements:
None

This position is open to all candidates.

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15/04/2024

Director Of Growth Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies

Requirements:
Bachelors degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a SaaS or technology-focused environment.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.

This position is open to all candidates.

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14/04/2024

User Acquisition Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

we are looking for a User Acquisition Manager
About the Role

Be a part of leading, strategizing, and owning the acquisition marketing channels and team in driving flawless execution and growth

Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

Requirements:
3+ years in online marketing managing and optimizing large-scale campaigns, in a variety of verticals, countries, and languages in the B2C and/or SaaS fields
Experience in setting strategic and operational plans for growth marketing, including goals and objectives, resources, budget, and prioritization of initiatives to maximize output
Proven ability to manage a variety of acquisition channels, from creative to campaign set-up, tracking, and analysis across SEM, online display, video, and social
Substantial hands-on experience and skills in Social and SEM advertising (minimum 2 years experience mandatory)
An analytical skill set with a statistical understanding of the basis of A/B testing, and experience with Google Analytics, Ads Manager (FB/Google), optimization software, etc.
Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
English at a high or mother-tongue level

This position is open to all candidates.

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נאספה מאתר אינטרנט

28/04/2024

Growth Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and Hybrid work

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Requirements:
3+ years of experience in customer marketing/growth management Must
Proven experience in the creation, optimization, and management of customer marketing campaigns Must
Experience in SaaS / B2B / eCommerce Big Advantage
Solid knowledge in marketing automation tools Hubspot, customer.io, Google Analytics, etc Advantage
Excellent communication and interpersonal skills and a native level of English, both written and spoken
Creative thinker with the ability to develop innovative marketing strategies.
Ability to thrive in a fast-paced, collaborative environment.

This position is open to all candidates.

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3 ימים

CRM & Lifecycle Marketing Lead

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and Hybrid work

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

Requirements:
7 years of CRM/direct marketing experience
5 years of experience managing lifecycle marketing projects
Extensive experience with segmentation and targeting strategies
Proven mastery of HubSpot, including advanced experience with HubSpot Reports
Analytical and strong in data interpretation to provide business-minded strategies and recommendations based on data
Excellent analytical and problem-solving skills and proven ability to achieve KPIs
Excellent attention to detail
Strong understanding of the consumer. Defines and directs customer and marketing research
Bonus Points:
Experience writing or leading teams for B2B SaaS, especially PropTech.
3 or more years of team management experience
Experience with Tableau
Experience working in a company (not agency) with 100+ employees.

This position is open to all candidates.

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נאספה מאתר אינטרנט

28/03/2024

E-commerce Marketing Lead

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Job Description:
As the E-commerce Marketing Lead, you will play a pivotal role in driving our Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
* Develop and implement marketing strategies for Ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
* Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
* Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
* Continuously enhance the customer journey on the company`s platform through A/B testing and user feedback, aiming to improve User Experience and conversion rates.

Next Steps:
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any questions regarding this role, please contact us.
About us:
We are a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
We are not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps ( IOS and Android ) have the industrys highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customers own language.

Requirements:
Our humble expectations:
* At least 4 years of experience in a B2C Ecommerce business, showcasing expertise in understanding and leveraging online user behavior, acquisition strategies, and conversion optimization techniques.
* A proven track record in developing and executing successful Ecommerce marketing activity.
* Strong analytical skills and a data -driven mindset, experienced in using analytics tools to inform marketing decisions and optimize performance.

This position is open to all candidates.

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נאספה מאתר אינטרנט

15/04/2024

Director Of Brand and Corporate Communications

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

Requirements:
Minimum of 10 years of experience in brand management, ideally in B2B SaaS or tech industries.
Bachelors degree in Marketing, Communications, Business, or a related field; Masters degree preferred.
Proven experience in people management, including leading, mentoring, and developing teams within a corporate setting. - Must
Demonstrated success in developing and executing brand strategies. - Must
Experience in global brand management and adaptability to fast-paced environments.
Excellent communication, negotiation, and presentation skills. -Native English speaker
In-depth knowledge of digital marketing, social media trends, and public relations.

This position is open to all candidates.

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לפני 9 שעות

VP Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Seniors and Full Time

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.

Requirements:
Were looking for:

Team player. Rock star without the ego. Fast learner who works hard and gets things done.

Minimum of 7 years of experience in marketing, with at least 3 years of managerial experience.

Proven experience in leading global marketing initiatives.

Proven experience in building an international brand.

Experience in both B2B and B2C offline/online marketing campaigns.

Experience in managing content creators.

Deep knowledge of digital marketing tactics, including SEO, SEM, social media, and content marketing.

Experience in working with international PR firms and sponsoring global conferences.

Strategic thinker with the ability to translate business goals into marketing plans.

Strong interpersonal skills and a very proactive approach.

Bachelor's degree in marketing, Business, or equivalent.

This position is open to all candidates.

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נאספה מאתר אינטרנט

30/04/2024

Head of Domestic Sales

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

With millions of loyal users In Israel, we believe is an ideal platform to deliver a brand new experience to our users. We are looking for passionate and talented people to join our Global Business Solutions team in Israel. Together we can build an ecosystem that is innovative, secure and intuitive for our users.

We're looking for an experienced and charismatic leader to guide the Domestic Sales Department. This leader will scale and oversee our Domestic Sales team, which is responsible for acquiring, activating and accelerating the investment of advertisers and agencies in the Domestic market. The team will execute high value acquisition efforts and engage a diverse set of customers, focusing on driving revenue and product adoption. You will collaborate closely with an exceptional and seasoned management team to push boundaries and accelerate the growth of businesses. Our ideal candidate will have vast experience in Brand and Performance marketing, demonstrated success in leadership, development and optimization of scaled sales organizations and individuals, experience working closely with C-level stakeholders and has industry influence to help sales teams succeed in growing the business.

You will be responsible for:
Team Management:
Guide and mentor a team of individuals to optimize advertising and effectiveness. Foster team stability and ensure each team member is maximizing the development of their skills and talents.
Establish a team structure that empowers ongoing, sustainable growth of team members.
Lead the team with a strategic mindset and effective tactics in order to achieve challenging objectives.
Enhance the team's proficiency in digital marketing and commercial aspects.

Business Management and Development:
Oversee a client portfolio across various domestic verticals, providing leadership and guidance to a high-performing team. Additionally, collaborate with the sales leadership team to establish strategic objectives for the Domestic department, while covering the day-to-day operations of the business.
Develop and implement the go-to-market strategy for the business.
Foster and sustain relationships with C-level executives in the industry, coupled with the capability to identify and target new customers across diverse verticals.
Collaborate with cross-functional leaders to build frameworks that align processes, workflows and roles & responsibilities.
Demonstrate a strong and executive presence, able to provide complex conflict management.
Demonstrate holistic business acumen and key factors in order to drive success across the region.
Oversee excellent sales management with a strategic perspective. Navigate complex conflict resolutions, influencing key client behaviors whilst ensuring business continuity.

דרישות:
Minimum Qualifications:
Extensive experience in online marketing and sales, digital advertising platforms and ecosystems, working with enterprise companies or advertising agencies.
Expert in the digital media landscape with the ability to guide brands and agencies on why delivers for their business.
Demonstrate ability to drive business agendas with senior stakeholders and meet revenue objectives by developing a strong understanding of the client's business and driving deep data-driven insights.
Track record of success in strategically expanding and sustaining complex, high-value client relationships through a consultative approach.
Leadership relationship building experience engaging and influencing at an executive level with cross-functional groups in partnership with sales leaders.
Proven track record of building, developing and leading high performing teams with experience in managing and mentoring employees, providing leadership and guidance to individual contributors.
Hebrew and English language skills are mandatory.
Preferred Qualifications:
Strong understanding of marketing and ad tech and its evolution in the industry.
Strong ability to navigate multiple industries# המשרה מיועדת לנשים ולגברים כאחד.

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נאספה מאתר אינטרנט

08/04/2024

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.

Requirements:
3+ years of experience in Product Marketing or equivalent experience.
Strong analytical skills with the ability to define, track, and measure outcomes.
Independent research and analysis skills for markets and business opportunities.
Ability to thrive in a fast-paced entrepreneurial environment.
Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers.
Have an excellent track record of creating high-quality marketing collateral, across multiple channels.
Are self-driven but able to take direction and drive results with direct and cross-functional teams.
Experience in the Food industry - A big plus.

This position is open to all candidates.

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7684988

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המשרה נמחקה

תוכל לצפות בה בדף המשרות שלי

המשרה הוחזרה לרשימת תוצאות החיפוש

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נאספה מאתר אינטרנט

06/05/2024

MEDIA AND CAMPAIGNS BUSINESS LEAD

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Required MEDIA AND CAMPAIGNS BUSINESS LEAD
If you are a visionary strategist with a passion for media and product innovation and a desire to drive tangible business outcomes, we invite you to join our team!
We have recently released in Israel a new media-marketing and promotion tool to allow our merchants and partners to advertise and provide promotional campaigns to end users on the platform.
As Media & Campaigns Lead you will be responsible for driving revenue growth through direct sales and strategic merchant partnerships, optimize presence and performance, work closely with the sales, product, operations global and local teams.
Key Responsibilities:
Build out a strong product positioning and messaging - conduct market research and analysis to identify customer needs and preferences, emerging trends.
Drive demand, adoption, and sales of our media products by effectively positioning them in the market.
Manage all aspects of our media business, from creating pricing schemes to outlining inventory and packaging the offers.
Define key performance metrics to measure the effectiveness of media campaigns, and utilize data-driven insights to optimize strategies for maximum impact for our customers and merchants, and for us as a sustainable revenue source.
Sales enablement - equip the sales teams with the necessary tools, training, and collateral to effectively sell the products, including sales presentations, product demonstrations, and performance tracking.

Requirements:
Bachelor's degree in Business, Marketing, Communications, or related field.
Proven track record of 5+ years in product marketing, media strategy, digital marketing, ad sale, or related roles, preferably within e-commerce or consumer facing product-technology sector.
Demonstrated expertise in developing and executing successful media campaigns across various channels such as social media, display advertising, and search engine marketing.
Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaign performance.
Strategic mindset with a forward-thinking approach to identifying opportunities and solving complex business challenges.
Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
Fluent English.

This position is open to all candidates.

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7711894

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