We are currently seeking a Marketing Lead GI (all genders), to be based in our local country organization in Petach Tikva.
ACCOUNTABILITIES:
Business Strategy and Management:
Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including.
Strong understanding of the local gastroenterology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
Identifies actions to strengthen product positioning to maximize brand performance. Anticipates and capitalizes on stakeholders market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.
Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan.
Achieving the above through effective liaising, networking and working relationships with Sales Team, Market Access Team, Medical Team, and Commercial Excellence Team.
Effective team and cross-functional working internally and externally
Supports the gastroenterology Business Unit Director in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities.
Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general;
Responsibility for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
Ensure the KAMs team are equipped with the strategic direction by the development of training material and programs.
Financial Management:
Leading and taking ownership for key financial tasks for the brand including the development of annual budget , operating plan, market sales forecasts, quarterly updates, etc.
Effective budget control and resource management within predefined project budgets;
Communication:
Developing and maintaining strong, effective and constructive team relationships and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
Ensuring effective communication with all relevant internal and external key stakeholders;
Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
Achieving best-in-class customer focus with significant dedicated time for regular interacti
דרישות:
SKILLS and COMPETENCIES:
Business acumen and ability to understand and actively contribute to the management of a P&L.
Outside thinking rather inside focus; advocating patient and HCP perspective into the organization.
Crucial that the candidate understands the gastroenterology environment and business model where the brand/s operate, including working with a KAM model.
Willingness to spend high amount of time with customers.
Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level.
Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations.
Innovative, develops new ways of working and uses these to differentiate from competition.
Strong communicator with the ability to engage both external and internal customers.
Builds a collaborative network of relationships with people in a variety of functions, roles, and locations and leverages formal and informal networks to accomplish the ambitious goals.
Personal drive to follo המשרה מיועדת לנשים ולגברים כאחד.
