לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור

Required User Acquisition Team Lead
Full-time
Responsibilities:
Manage a team of 2 user acquisition managers and an ASO manager
Hands-on management of mobile app campaigns on various traffic sources (SRNs)
Set annual goals, monitor performance metrics, and budget tracking
Explore new user acquisition channels, test and adopt new analytic tools
Define requirements for data dashboards and advanced analysis from the data-analysts
Develop creative strategy and write creative briefs for the creative and UGC teams
Collaborate cross-functionally with Data, Creative, Content, Finance and R&D
Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer
Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

a cutting-edge fintech thats driving the technology for leading banks and retailers worldwide. Our clients and partners are some of the largest and most recognized global brands in the financial, payments, and retail industries. Were growing quickly following an investment of over $20M by the company that owns IKEA. If you are passionate about innovation in the field of retail and fintech, and would like to take part in success, nows your chance.

You must be a team player, analytical, data oriented, creative, self-motivated with an entrepreneurial attitude, attentive to detail, passionate about your work, and an out-of-the-box thinker. This is a hands-on position, working closely with our Head of Growth and reporting directly to the VP Marketing, based in our amazing new offices in Modiin.

Responsibilities
Campaign Management serve as the marketing project manager for integrated ABM campaigns from inception through execution and measurement. Work closely with biz dev teams to create targeted messaging and content that engages accounts based on intel, vertical and persona and data received from various sources.
Data Management; Manage the health of our CRM data; clean, enrich lead/accounts data and our lead management process. Work closely with biz dev to ensure Salesforce (CRM) data has up-to-date data and reporting
Lead Management support marketing and sales revenue goals by maintaining our lead management process, including audience building, lead scoring and sales intent alerts.
Site Management responsible for all of our website (wordpress) technical aspects
Performance Measurement monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.

seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department. As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.

Responsibilities:
Market Strategy and Positioning:
Conduct market research to understand industry trends, customer needs, and competitive landscape.
Define and articulate unique value proposition in the context of public transportation planning and scheduling.
Go-to-Market Strategy:
Develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Content Creation and Messaging:
Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
Develop content for various channels, including website, blog, social media, and industry publications.
Sales Enablement:
Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.

Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
Customer Advocacy:
Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
Leverage customer feedback to enhance product positioning and inform future product development.
Competitive Analysis:
Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats.
Provide insights to internal teams to inform product roadmap and feature prioritization.
Collaboration:
Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

We are looking for a User Acquisition (RTB) who will work with interesting people, meet interesting people and come across interesting ideas.
Join us on this exciting journey and let's make a lasting impact together!
Whats the Job?
Are you passionate about driving user growth and engagement in the dynamic world of insurance technology? Join our innovative team as a User Acquisition Manager and play a key role in expanding our customer base and enhancing our digital presence If you are a results-driven and analytical professional looking to make an impact in the insurance technology sector, we would love to hear from you!
Develop and implement user acquisition strategies to drive customer acquisition
Analyze user data and performance metrics to optimize campaigns and maximize ROI.
Utilize Excel and Looker Studio to extract and analyze data, gaining valuable insights for campaign optimization
Collaborate with cross-functional teams to ensure alignment on marketing goals and initiatives.
Manage digital advertising campaigns across various programmatic platforms to reach target audiences effectively.
Work at the forefront of technology innovation, in a collaborative and dynamic work environment that fosters growth and creativity.

The Israeli Public Sector segment is opening Account Team Unit Lead position. The Leader will lead group of AE/ATS/Education experts in order to accelerate our market position and customers adoption of our best-in-class solutions. The ATU is covering local K12 system and Higer education institutions.

Responsibilities:
People Management:
3 years Proven experience in people management
Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
Model - Live our culture. Embody our values. Practice our leadership principles.
Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.
Care - Attract and retain great people. Know each individuals capabilities and aspirations. Invest in the growth of others.

Market/Industry Thought Leadership:
Provides guidance to team on establishing our competitive advantage and offering strategies that satisfy customers' Key Performance Indicators (KPIs). Drives results faster than competition in new markets/solution areas (e.g., cloud services growth and consumption). Identifies light house/beach head successes in select or strategic industries (develop a competitive advantage through launching something very successful/excelling in the industry).

AI and Digital Transformation Growth:
Understands drivers of digital transformation relevant to their customers and partners across lines of business and coaches team to partner with internal teams to accelerate the customer/partner innovative digital transformation. Leads digital transformation and shifts market; captures addressable market. Leads a cross-organizational segment manager on strategic projects that enable innovative digital transformation and deliver business value. Leads managers to apply a growth and customer/partner mindset in response to transformation and customers/competitors. Sets strategies for managers to enable managers to lead teams.

Driving Transformation in the Business, Directly and via partners:
Guides the business within the Sector, leads the strategic directions, leads managers and teams on how to think creatively in response to customer/partner needs and competition, and facilitates transformation among internal teams.

Culture and Leadership Across the Business:
Analyzes and understands strategies to drive success within scope of accountability and works to develop/mentor/coach talent internally. Encourages managers and individuals across the organization. Fosters a culture of learning, coaching, customer-centricity, accountability, collaboration and achieving big bold goals. Motivates and brings teams together. Leads a diverse and inclusive workforce. Creates/hires a diverse team. Fosters an inclusive working environment via the ten inclusive behaviors. Serves as a subject matter expert in relevant local regulatory and policy environments (e.g., opening doors and removing barriers for sales teams, partners, and customers) across geographic areas. Demonstrates industry capabilities to address public sector agendas. Influences and works across organization functions, partners and teams to drive growth and transformation and effectively define sale processes, holding others accountable for results. Leads team to identify opportunities to drive optimizations and new digitalization solution strategies based on customer and market strategies, and discusses/advocates for customer/market needs and solutions based on customer/partner insights.

Required Senior Marketing Insights Analyst
We are looking for a highly skilled individual that will be responsible for generating insights for our prospects - utilizing and maintaining demo dashboards across 30+ industries and gathering, structuring and analyzing data in a personalized way based on clients needs on top of the off-the-shelf product. You will be working directly with our Sales, Marketing and Product team to build breakthrough approaches and solutions to uncover consumer digital behavioral patterns and translate these into client opportunities and threats - insight driven content and insights in various formats. If youre passionate about data and insights, great at communicating them and know your way around the digital marketing world, this is the right position for you.
As part of your day-to-day responsibilities you will-
Research and analyze the competitive environment, digital strategies, opportunities and trends of our focus industries - data support for marketing initiatives to drive value first inbound and outbound activity, alongside supporting data for content & thought leadership.
Understand client needs, asking the right questions to lead the generation of approaches that will drive innovation beyond the numbers - generating actionable insights and turning them into compelling stories for our tier 1 prospects
Lead and create new analysis methodologies to support customized needs and request beyond the off-the-shelf product to support product automation roadmap
Create new engaging and periodical formats to improve the way we communicate our insights based on recurring needs and opportunities.