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Required Sr. Product Marketing Manager
The Sr. Product Marketing Manager is responsible for providing marketing leadership to increase customer usage of our products. This key position will provide strategic leadership to meet business objectives, and partner closely with others in the marketing, product to create and execute global, integrated marketing campaigns. This role brings new products to market, drives competitive sales and channel programs of current products that drive revenue growth, market leadership and awareness.
Responsibilities:
Lead the development and drive the global product marketing strategy.
Collaborate with customers and partners to understand current and emerging needs and translate into compelling marketing messages that align with buying criteria.
Define, manage and evolve differentiated competitive messaging and positions for assigned offerings.
Deliver content to assist with development and execution of marketing campaigns and demand generation activities to grow faster than the competition.
Coordinate the development and execution of integrated marketing campaigns.
Working closely alongside the Global Marketing team, develop and execute a plan to generate reach across multi-division customers.
Analyze sales and channel pipelines, drive revenue and other improvements for specified objectives.
Analyze marketing influence on attainment of product revenue goals and manage marketing budget for assigned products.
Analyze market dynamics and competitive landscape that affect material demand and direction.

We're seeking a seasoned Content Marketing Writer who thrives in crafting compelling narratives that blend business acumen with technical prowess. This role involves focusing on creating compelling content across various platforms. In this dynamic role, you'll write and develop content for press releases, blogs, website and social media. collaborating closely with internal stakeholders to discover and develop potential announcements, along with byline articles, that align with corporate and business objectives. The ideal candidate possesses a knack for crafting written materials that strike the right balance in their writing between an easy-to-understand business value and technical aspects of our technologies and solutions.
What you will be doing:
Develop, write, and edit compelling content across various platforms, including blogs, newsletters, social media, and website containing global company brand.
Develop and create impactful scripts for corporate videos and authentic customer testimonial scripts, showcasing our brand's values and customer experiences.
Writing Excellence: Craft articulate and engaging press releases and news articles that effectively communicate the business value, use cases, and technical intricacies of our 3D printing solutions. Tailor content to resonate with diverse stakeholders, including customers, partners, investors, analysts, and employees.
Develop and oversee content for virtual events and webinars, focusing on crafting compelling presentation materials through collaborative efforts with clients or internal stakeholders.
Stakeholder Collaboration: Collaborate extensively with cross-functional teams such as PR colleagues, product and product marketing, regional sales and marketing, and corporate entities to gather necessary insights and information necessary for content creation.

A world leader in additive manufacturing, is seeking for an experienced, data-driven Marketing Automation Specialist to join our growing Marketing Operations team.
In this role, you will be responsible for managing and optimizing our MarTECH platforms to streamline campaigns, improve lead nurturing, increase marketing ROI, and drive revenue growth.
Location: Israel, Rehovot (Hybrid)
Responsibilities:
Manage and maintain the company's MarTECH platforms including onboarding new users, integrations, and reporting.
Design and build automated, data-driven marketing campaigns including email nurture streams, lead scoring programs, dynamic content, forms, and landing pages.
Develop segmentation strategies and create targeted audiences based on behaviors, demographics, firmographics, etc.
Analyze campaign performance data to provide insights to optimize email deliverability, open rates, click-throughs, and lead conversion.
Ensure customer data is integrated accurately across marketing automation, CRM (e.g. Salesforce), website, and other marketing tools.
Collaborate with developers on integration projects to sync data between systems.
Document data-driven marketing tech processes and train marketing stakeholders on using the platform.
Keep up to date on marketing tech best practices and new platform features/capabilities.