לוח משרות דרושים מנהל פרויקטים בשיווק בהרצליה

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

We are seeking an experienced Marketing Project Manager to join our dynamic marketing team on a maternity cover basis for six months. As a Marketing Project Manager, you will play a critical role in driving the team towards operational excellence.

Objectives of this Role



Manage and optimize the usage of monday.com as our primary project management tool.
Create and maintain project boards, workflows, and task assignments to ensure efficient project execution with deadlines.
Facilitate clear and effective communication within the marketing team and with cross-functional stakeholders.
Coordinate marketing meetings, and ensure timely follow-up on action items.
Collaborate with team members to develop project plans for marketing initiatives.
Own and streamline the PO process for the marketing team, ensuring compliance with company policies and budgetary guidelines.
Assist in project planning, scheduling, and resource allocation to meet campaign deadlines and objectives.
Monitor project progress, identify potential risks, and proactively implement solutions to keep projects on track.
Create reports and metrics that track marketing performance