דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Team Lead

we are looking for a User Acquisition Manager
What will you do ?
Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc)
Monitor, analyze, and optimize campaigns to reach, maintain and exceed KPIs.
Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments capabilities.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.

Required Head Of Clients
We are publishing innovators delivering data-driven technological solutions that transform publishers into scalable, thriving businesses. Constantly growing, we're always seeking people who share our company culture and are looking to make an impact. We offer plenty of room for learning and career growth, all while working with some of the finest people and companies in the industry.
The opportunity:
As the Head of Clients, you will shape the future of our client-facing operation. This role offers the chance to lead a team of dedicated Customer Success Managers and directly influence the companys entire partner portfolio. You will be at the forefront of strategic initiatives, driving client satisfaction and fostering strong relationships that enhance our market presence and growth.
Whats the day-to-day like?
Serve as the primary relationship holder for our partners, ensuring high levels of customer satisfaction.
Collaborate with the leadership team to define the strategic direction for client-facing solutions and ensure alignment with the companys overall business goals.
Build, lead, mentor, and support a team of Client Success Managers (CSMs) to ensure they are delivering exceptional service and meeting their individual and team targets.
Implement strategies to increase efficiency and effectiveness within your team, driving process improvements and innovation.
Monitor team performance against service level agreements (SLAs) and key performance indicators (KPIs).
Act as a point of escalation for resolving any significant client issues or complaints, ensuring swift resolution and maintaining trust.
Develop policies and procedures that address client concerns and enhance their overall experience.
Gather client feedback to better understand their needs and expectations. Analyze client insights to inform business decisions and contribute to the product development process with relevant client feedback.
Provide regular reports to the leadership team on client engagement, team performance, and the status of client-facing initiatives.
Ensure clear and effective internal communication within the team and across other departments to facilitate the smooth delivery of client solutions.
Leverage market insights to advise on potential opportunities or threats and recommend proactive measures.
Personally manage key accounts, ensuring the highest level of service and satisfaction.
Collaborate with Sales to develop accounts strategies and action plans to expand existing partnerships.
The role might include business travel (Up to 2-3 trips per year).

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

Required Senior Programmatic Performance Manager (Monetization)
As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical.
Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
Provide data-driven insights and recommendations to enhance overall revenue performance.
Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

As a User Acquisition Manager you will be part of a team that is managing large scale paid campaigns on various networks (Google, Facebook, Instagram, TikTok, Twitter, etc). You will own the execution of evergreen and seasonal campaigns, initiate experiments, build new work methodologies and hack new creative concepts.



You will work closely with our internal creative, content, BI and analytics functions as well as with our media partners.

Hi! Thanks for checking us out! Who we are: Riverside is your online studio for high-quality recordings and incredibly smart and fast editing. It's powered by AI, but built for human conversations - anything from podcasts to video marketing is captured with 4K video quality and crystal-clear audio, no matter where you’re located. By removing all barriers between idea and expression, we empower anyone to create stories and conversations that engage their audience and inspire the world with conversations and stories.
What will your day to day look like:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Your areas of expertise most relevant to this role:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, and Mixpanel
* Worked in the audio/video/media industry
Why choose us? You'll have a front-row seat at an early-stage, fast-growing company.
* We're still small, so there are not too many layers of bureaucracy to work through. You can have a huge impact here.
* Talented partners and plenty of space to learn and teach
* Competitive Salary and benefits and so much more!

Required User Acquisition Team Lead
Full-time
Responsibilities:
Manage a team of 2 user acquisition managers and an ASO manager
Hands-on management of mobile app campaigns on various traffic sources (SRNs)
Set annual goals, monitor performance metrics, and budget tracking
Explore new user acquisition channels, test and adopt new analytic tools
Define requirements for data dashboards and advanced analysis from the data-analysts
Develop creative strategy and write creative briefs for the creative and UGC teams
Collaborate cross-functionally with Data, Creative, Content, Finance and R&D
Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer
Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations

We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.

Responsibilities

Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.