דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

Required an experienced B2B Marketing Manager who can lead the strategy, planning, and execution of global marketing initiatives to drive awareness, consideration, and usage of Tebex services. This quest involves leading the coordination of comprehensive, holistic marketing programs. These programs encompass lead generation, awareness initiatives, events, PR, product marketing, editorial, and digital marketing, all in partnership with the broader business and sales teams.
Are you the one we seek? Read on to find out.
Responsibilities:
In this role, you will:
Develop and lead a B2B content strategy across LinkedIn, Medium, Twitter/X, and other relevant social channels, including webinars and research papers.
Manage and lead an always-on PPC/performance marketing strategy across LinkedIn, Facebook, Google, and Bing. This includes briefing on creative and copywriting needs where applicable and conducting ongoing reporting analysis.
Lead a global B2B events strategy to promote Tebex's offerings at conferences worldwide, supporting C-level speaking opportunities and dinners/networking events.
Collaborate with both the sales and creative teams to produce ongoing marketing materials and sales decks.
Research and write weekly thought-leadership articles and blog posts surrounding the gaming payment industry that will engage our B2B clientele.
Operate and own an industry-leading B2B monthly newsletter by curating the latest product marketing initiatives.
Manage PR initiatives to gain brand awareness and traction among our target demographic within tier 1 B2B publications and podcasts.
Coordinate and execute regular competitor analysis to ensure we keep ahead of the market in our marketing activities.
Oversee the entrance to a harmless portal that definitely does not contain a Kraken.

We are seeking a valiant Influencer Marketing Manager to join our Growth Team and develop effective user acquisition campaigns.
As an Influencer Marketing Champion, you'll take the helm in navigating the entire gaming influencer landscape - from mapping the terrain of influencers in leading games such as League of Legends and Valorant, to onboarding influencers and brokering their promotional deals with us - leading them to victory through epic exposure and app download numbers.
Responsibilities
In this role, you will:
Engage with influencers and creators to build rich, long-lasting relationships
Negotiate deal costs and deliverables with influencers and agencies to secure the best deals for the developers we represent
Onboard influencers and manage partnerships to ensure successful activations
Plan, execute, and report on influencer activations
Ensure influencer promotions are executed as expected by reviewing their VODs and analyzing data on the traffic driven to the app
Stay ahead of social, influencer, and technology trends by reading industry reports and consistently testing innovative promotional ideas
Collaborate with Creative, Data, and Product teams to align UA efforts with overall business objectives.