דרושים » פרסום שיווק ויחסי ציבור » Senior Social Brand Manager

We are an online brand in the men's jewelry sector.
We seek a dynamic and versatile Marketing specialist to join us.
The ideal candidate should be adept at multitasking.
This role involves various responsibilities, including social media marketing, collaborating with influencers and more.
Responsibilities:
Implement comprehensive marketing strategies to drive brand awareness and customer engagement.
Create compelling and impactful content across various platforms, including social media channels.
Managing social media channel accounts: managing the total look of the feed, creating Instagram stories content, managing UGC assets and hunting after amazing visuals and content.
Work closely with photographers, designers, and the internal creative team to create content for social media, NSL, and ads.
Identify and build relationships with key influencers to enhance brand credibility and reach.
Conduct market research and analyze data to identify trends and opportunities in the American market.
Stay updated on industry trends and best practices to optimize marketing efforts continually.

We are looking for a talented, experienced, and social media-passionate Community Manager with a proven track record in the mobile gaming industry to lead our social media presence. The ideal candidate must excel in crafting engaging content according to monthly Gantt charts, managing online communities, and consistently generating creative ideas to drive user engagement through strategic approaches.

Responsibilities:
Develop and execute content strategies to boost user engagement on social media platforms, focusing primarily on Facebook, Instagram, X, and TikTok.
Create and implement a social content calendar, including writing copy, designing art mockups, and developing video storyboards.
Manage daily social media activities, such as posting, analyzing performance, and generating reports.
Curate and oversee communities on social channels, nurture positive relationships with followers, and manage online discussions, including social listening, responding to comments, and messages.
Collaborate with Marketing, Product, and Monetization teams to ensure alignment on all activities, events, and features communicated within the communities.
Keep abreast of industry trends, best practices, and emerging technologies to implement innovative strategies.
Lead creative efforts for customer experience (CX) requirements, covering CRM emails, support matters, and VIP changing needs.

Required MEDIA AND CAMPAIGNS BUSINESS LEAD
If you are a visionary strategist with a passion for media and product innovation and a desire to drive tangible business outcomes, we invite you to join our team!
We have recently released in Israel a new media-marketing and promotion tool to allow our merchants and partners to advertise and provide promotional campaigns to end users on the platform.
As Media & Campaigns Lead you will be responsible for driving revenue growth through direct sales and strategic merchant partnerships, optimize presence and performance, work closely with the sales, product, operations global and local teams.
Key Responsibilities:
Build out a strong product positioning and messaging - conduct market research and analysis to identify customer needs and preferences, emerging trends.
Drive demand, adoption, and sales of our media products by effectively positioning them in the market.
Manage all aspects of our media business, from creating pricing schemes to outlining inventory and packaging the offers.
Define key performance metrics to measure the effectiveness of media campaigns, and utilize data-driven insights to optimize strategies for maximum impact for our customers and merchants, and for us as a sustainable revenue source.
Sales enablement - equip the sales teams with the necessary tools, training, and collateral to effectively sell the products, including sales presentations, product demonstrations, and performance tracking.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

We are seeking a highly motivated and organized individual to join our team as a VIP Content & Operations Manager. This role will manage external users channel content, oversee data, manage our 2-tier users group, document team procedures, and liaise between VIPs and our internal teams.

Responsibilities:
User Journey Management - Develop and execute content strategies, & oversee all external user content across various platforms (including email, Facebook, in-game, and more).
Data Handling - Export relevant data inaccessible to standard users and provide insights to Account Managers.
Management of the 2-tier Group - Day-to-day management of the Facebook group for VIP users - Foster a positive and engaging community environment within the group.
Team's Documentation - Document team procedures, best practices, and tips. Ensure that all documentation is up-to-date and easily accessible to team members.
Team's Representative - Act as a representative for the VIP team in the companys task meetings. Communicate VIP users' updates, feedback, and insights to internal teams to improve gaming experiences.

one of the most popular mobile sports apps globally, is looking for a Senior Monetization Manager to join our fast-growing app monetization team. our company rapidly growing sports app and a developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, we are committed to driving pioneering research and expansion initiatives.

Responsibilities:

* Setup & maintenance of complex Direct and Programmatic ad campaigns using Google Ad Manager and internal tools.
* Work closely with Sales, Account Managers and ad agencies to effectively launch and maintain all campaigns.
* Own communication with internal and external stakeholders. Address day-to-day issues and questions from internal and external clients, follow up on open tasks, and ensure requests are resolved within our SLAs.
* Keep our campaigns tracking tool organized and up to date - Follow up tasks, dates, statuses, budgets, formats, reminders, etc.
* Handle both strategic and technical aspects of the monetization operating system.
* Monitor and track KPIs to assess the effectiveness of different users in our app.