לוח משרות דרושים PPC Senior בתל אביב יפו

We are hiring for a PPC manager.

We are looking for someone well-versed in pay-per-click marketing and with a knack for copywriting.


Job Description:

Managing campaigns on jpost.com
Managing social media campaigns
Meeting regularly changing PPC goals
Working in a dynamic environment

Required Senior Campaign Manager
Responsibilities:
Setup & maintenance of complex Direct and Programmatic ad campaigns using Google Ad Manager and internal tools.
Work closely with Sales, Account Managers and ad agencies to effectively launch and maintain all campaigns.
Own communication with internal and external stakeholders. Address day-to-day issues and questions from internal and external clients, follow up on open tasks, and ensure requests are resolved within our SLAs.
Keep our campaigns tracking tool organized and up to date - Follow up tasks, dates, statuses, budgets, formats, reminders, etc.
Handle both strategic and technical aspects of the monetization operating system.
Monitor and track KPIs to assess the effectiveness of different users in our app.

We seek an experienced performance marketer/ demand generation lead, to manage our growing team of performance marketing specialists. Together, the team plans, builds, and executes various paid campaigns, across all relevant platforms and channels. Supporting various B2B solutions and audiences, the Demand Generation Lead will be tasked with strategizing and running the best campaigns to meet the different KPIs each B2B business unit has, while working closely with sales, marketing and other central teams.
What youll be doing:
Own all B2B paid campaigns including Merchant/Marketplace, globally, ensuring they are implemented efficiently and with best practices built in.
Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences: sales-led and/or product-led.
Hire, manage and train professionals to manage all paid channels- PPC, paid publications, content syndication and others, while acting as a coach-player: hands-on running campaigns and owning them fully.
Optimize and report on all paid activities, finding and solving leaks in the funnel, and suggesting ways to improve our customer acquisition campaigns.
Make sure all campaigns assets from ad copy and creatives to website and forms are updated, optimized and set for success.
Work closely with local Sales teams to align on the best acquisition strategy based on their needs. Building a robust feedback loop, making sure SLAs are met, and deals are handled in a timely manner.
Work closely with other B2B marketing teams to come up with a holistic approach to customer acquisition.
Work closely with local and central teams on the creatives, messages, deliverables and localization of all required campaign assets.
Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
Create A/B testing cycles to maximize campaign performance.