לוח משרות דרושים מנהל שיווק

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

we are a global leader in energy-based beauty and medical technology, renowned for pioneering innovations in the aesthetics and vision fields. Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
Role Overview
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

About the role:
we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.

We seek a motivated and experienced Affiliate Manager (B2C) to join our B2C marketing team. The ideal candidate will be responsible for developing and managing our affiliate marketing programs for our various B2C products, building strong relationships with partners, and driving growth through strategic initiatives. This role requires a proactive individual with a deep understanding of affiliate marketing strategies and a proven track record of delivering results
So, what will you be doing all day?
Develop and Manage Affiliate Programs: Create, implement, and oversee affiliate marketing strategies to increase traffic, leads, and revenue.
Recruit and Onboard Affiliates: Identify, approach, and onboard new affiliate partners that align with our various brands and business objectives.
Performance Analysis: Monitor and analyze affiliate performance metrics, generating reports and insights to inform strategic decisions and improve ROI.
Optimize Campaigns: Continuously assess and optimize affiliate campaigns for maximum effectiveness and profitability.
Collaborate with Internal Teams: Work closely with the marketing, management, and product teams to align affiliate strategies with overall company goals.
Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in affiliate marketing and incorporate relevant strategies into campaigns

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

We are looking for a Director of Customers & Partners Marketing who knows how to translate strategy into execution, turn ideas into measurable business impact, and take full ownership of numbers, teams, budgets, and results.

This role operates at the intersection of HQ, Corporate Marketing, Growth, Product Marketing, regional GMs, Sales, and Customer Success, and reports directly to the CMO. Success in this role requires strong business acumen, cross-functional leadership, and the ability to influence at scale across global markets.

Your Key Responsibilities Will Include:

Lead, manage, and develop a global Customers & Partners Marketing team across four continents, including hiring, coaching, performance management, and team scaling.
Set clear goals, KPIs, and performance expectations for regional teams and leaders.
Own measurable performance scorecards, including pipeline generation, conversion, velocity, expansion, and ROI.
Build and execute annual and quarterly Field and Customer Marketing plans aligned with GTM strategy, ICPs, vertical priorities, and sales targets.
Partner closely with regional GMs, Sales leaders, Growth, Product Marketing, and Corporate Marketing to ensure alignment and execution.
Manage regional marketing budgets, investment decisions, and ROI with full accountability.
Drive pipeline growth and deal acceleration through ABM, Associations, local affiliates and influencers, field activations, ROI driven industry, prospects and customers and events and activities, partner programs, and executive-level engagements.
Ensure strong alignment from MQL to SQL in close collaboration with Sales.
Strengthen market presence through thought leadership, PR collaboration, industry associations, and customer advocacy, regionally with a cultural, local touch and feel.
Apply best-in-class Customer and Partner Marketing practices with a hands-on, execution-oriented mindset.

We are seeking a creative, data-driven, and business-oriented Marketing & Social media Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:
Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the companys social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

we are looking for an experienced performance marketing campaign lead to join their growing ecommerce team, with the goal of improving results, increasing revenue and helping to grow the fastest growing business within the company. This is truly an amazing and unique opportunity to join a dream team that shapes and executes the companys global ecommerce vision. You will be responsible for day to day management of search and social channels as well as additional media platforms, while maintaining ongoing relationships with partners overseas.
Responsibilities (English)
Working with key stakeholders to define business goals.
Monitoring and evaluating campaigns in multiple platforms.
Understanding the customer funnel, analyzing it and optimizing campaigns to perform best accordingly.
Stay ahead of the industry in terms of new tools, technologies and best practices.
Setup, implement & track large scale PPC campaigns across multiple countries.
Manage and optimize campaigns on an ongoing basis.
Analyze performance data.
Bring innovative ideas and discover new opportunities.
Manage high budgets in highly competitive markets.
Implementing innovative management techniques to maximize campaign performance
Run on-going A/B Testing on different activity parameters.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities (English)
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.

we are seeking a strategic and creative Global Brand Identity Marketing Manager to shape, evolve, and safeguard the global identity of a purpose-driven brand thats redefining the beverage category. In this highly influential role, you will own how our company shows up in the world - from brand positioning and messaging to visual identity and distinctive brand assets - bringing our Drink Better mission to life across every consumer touchpoint.
Working at the heart of global marketing, you will partner closely with markets, categories, and creative leaders to build a consistent and future-ready brand system that enables local relevance at scale. A unique opportunity to act as brand steward and brand builder - setting direction, inspiring creativity, and ensuring our company remains unmistakable wherever consumers encounter us.
Responsibilities
Strategic Brand Leadership: Lead and evolve an integrated global brand identity strategy, aligned with business priorities and the Drink Better brand positioning. Own execution to ensure the brand is consistently and powerfully brought to life across all touchpoints.
Brand Positioning & Character: Curate, evolve, and safeguard the global our company brand positioning, ensuring consistent application of brand character, tone of voice, and personality across markets, categories, and consumer interactions.
Brand Messaging Architecture: Own the global brand messaging framework-from brand purpose and tagline to product claims-in close partnership with global product categories and the trademark team. Ensure clarity, consistency, and legal robustness across markets.
Visual Identity & Distinctive Brand Assets: Lead the company global visual identity system in close collaboration with the PepsiCo Design Center. Own the global brand book, co-lead the Global Design Council, define and protect distinctive brand assets, and drive global production to close content and asset gaps.
Global-Local Brand Governance & Enablement: Build and lead a strong cross-functional brand community across global marketing, local markets, and supporting functions. Act as a brand consultant and steward, enabling markets to build locally relevant communications and product launches while adhering to global brand standards and guidelines.
Consumer-Centric Brand Building: Ensure the brand identity is grounded in consumer insights, cultural relevance, and category dynamics, translating insights into clear brand choices and priorities globally and locally.
Marketing AI & Ways of Working: Shape and drive the vision for how AI can elevate our companys global marketing effectiveness. Define new ways of working, tools, and processes to enable smarter, faster, and more consistent brand creation at scale.