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Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (our company Ads, AdSense, our company Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

About us:
Founded in 2014, we are a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to todays fast-evolving hybrid work environment. we are considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, we have over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.
Why youll love working with us?
We are a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. Youll work with some of the best people in the industry, who love what they do. Youll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as our employee, youll be presented with long term career opportunities, globally.
About the position Are you passionate about the intersection of marketing, data, and technology? We are looking for a Marketing & data Operations Manager to drive the backbone of our marketing engine, ensuring our tools, systems, and data work seamlessly to fuel growth. In this role, you will connect the dots between strategy and execution, transforming data into actionable insights and building scalable automation that empowers our global marketing efforts. If you thrive in fast-paced, dynamic environments and love solving complex problems with elegant technical solutions, we would love to meet you. You will own and optimize our marketing technology stack, automation processes, and data infrastructure, managing a variety of marketing and analytics systems, building integrations, and translating complex data into insights that drive performance and growth. The ideal candidate is technically fluent, highly analytical, and a natural problem solver who can quickly understand new tools, connect systems, and ensure data flows seamlessly across our global marketing ecosystem. This role is versatile and requires the ability to adapt, context switch, and handle multiple processes and priorities simultaneously. Key Responsibilities:
* Own and optimize marketing technology platforms, including HubSpot, salesforce, GA4, GTM, Zapier, WordPress, and Looker, ensuring all systems are configured and utilized effectively to support campaigns, prospect acquisition, and customer engagement.
* Develop and maintain integrations between marketing tools, CRM, and analytics systems to streamline workflows, enhance visibility, and improve data accuracy.
* Manage and govern marketing data, ensuring consistency, integrity, accessibility, and compliance across all systems.
* Design and maintain dashboards and reports that provide full-funnel visibility from lead generation through revenue, enabling clear, data -driven decisions across marketing and sales.
* Analyze funnel performance to identify conversion bottlenecks, efficiency opportunities, and optimization strategies across the customer journey.
* Implement data hygiene and compliance processes, maintaining alignment with GDPR, CCPA.

DealHub's award-winning CPQ and Revenue Platform offers the most complete and connected revenue workflow for sales organizations. We are seeking an experienced, energetic, and methodical professional to join our industry-leading Marketing team. We are seeking a strategic and data-driven Head of Marketing Operations to lead the team and be responsible for optimizing, scaling, and tracking the performance of our marketing engine.This is a high-impact leadership role responsible for ensuring that our marketing systems, data, and processes operate at peak efficiency. You’ll oversee the marketing tech stack (especially HubSpot, Salesforce & Monday.com ) and ensure it’s fully leveraged to drive demand, optimize performance, and align with GTM goals. Your work will directly shape how campaigns are executed, how attribution is measured, and how insights fuel revenue growth. Responsibilities Strategic Leadership
* Build, lead, and scale the marketing operations function to support revenue growth.
* Partner with Marketing, Sales, and RevOps to ensure seamless handoffs, accurate reporting, and shared KPIs.
* Define, track, and report on key metrics (CAC, MQL-to-SQL conversion, campaign ROI).
* Balance multiple priorities and functions simultaneously, while delivering under pressure in a fast-paced environment. Systems & Automation
* Own and manage the marketing tech stack (HubSpot, Salesforce, Monday.com , Optimizely, Factors.ai
* Design, implement, and optimize HubSpot workflows to automate and scale lead management, nurturing, and campaign execution.
* Serve as a Salesforce professional , ensuring accurate data, reporting, and integration across GTM systems.
* Enhance marketing automation, lead scoring, nurturing workflows, and data synchronization.
* Support and optimize email marketing programs , ensuring scalability, performance, and alignment with demand-gen and ABM strategies. Analytics & Reporting
* Develop and maintain dashboards and reporting frameworks for campaign performance, funnel health, and marketing-sourced pipeline.
* Manage attribution modeling efforts to identify high-impact initiatives.
* Ensure data quality, integrity, and usability across all marketing systems. Process Optimization & Project Management
* Standardize and streamline campaign execution processes for efficiency and scalability.
* Continuously refine internal workflows to maximize productivity and minimize friction.
* Lead project management initiatives, ensuring on-time and successful delivery of cross-functional marketing programs.
* Act as a change agent for operational excellence and cross-functional alignment.