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We are looking for a VP of Marketing to spearhead our dynamic brand.
To be the driving force behind our brand strategy, D2C, B2B marketing, and cross-functional collaborations. To elevate user experiences, nurture our growing community and to lead a team towards groundbreaking success in a fast-paced, innovative environment.
Join us in helping individuals around the world to redefine their human potential by improving their reactive intelligence through our unique,responsive lights training system.
What will you do?
Brand Strategy
Develop and execute a comprehensive brand strategy aligned with our mission and market positioning across all channels.
Implement brand advocacy tactics utilizing influencers, reviews, and social media to amplify brand presence and engagement.
Coordinate with the creative team to ensure marketing initiatives are cohesive and strategically aligned for maximum market impact.
Growth and Sales Optimization:
Direct the Head of Growth in optimizing direct-to-consumer (D2C) channels to enhance sales and scalability.
Craft and execute monetization strategies, focusing on maximizing Return on Ad Spend (ROAS).
Collaborate with the creative team to build a performance media strategy rooted in consumer motivations across marketing channels.
Customer Retention and Engagement:
Collaborate with the product team to design and manage customer retention programs across multiple channels (email, SMS, in-app, push notifications).
Analyze and interpret customer engagement data to refine and improve retention strategies.
Integrate marketing insights into product development to enhance community engagement and product features, actively participating in new feature launches.
B2B Relations and Support:
Provide strategic marketing support to partners and distributors, enhancing B2B relations and supporting sales initiatives.
Team Leadership and Collaboration:
Oversee and nurture the marketing team, fostering a culture of creativity, productivity, and data-driven decision-making.
Facilitate cross-functional collaboration and process optimization between marketing and other departments, establishing productive processes and work streams, ensuring data-driven development of marketing materials across functions and timely delivery.

As the VP Product, you will play a pivotal role in shaping the future of our payment security suite of products and driving innovation to new heights.
We're seeking a highly independent, Knowledgeable, creative do-er who understands the world of corporate payments, as well as the evolving landscape of fraud prevention, and can translate that knowledge into an exceptional offering for protecting banks and its corporate clients.
Key Responsibilities:
Conduct market research and competitive analysis to identify industry trends, emerging technologies, opportunities, and potential partnerships..
Develop and execute a product roadmap that aligns with the company's strategic vision and business goals, and sets the right priorities.
Collaborate with cross-functional teams, customers and partners to define product requirements, features, and functionality.
Lead the product development process from ideation to launch, ensuring timely delivery and quality execution.
Foster a culture of innovation, collaboration, and continuous improvement.
Collaborate with the marketing team to develop go-to-market strategies and drive customer acquisition and adoption.