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About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

Were looking for our second marketing hire - a strong, independent, and execution-oriented marketer who can work closely with Adi, our Marketing Director, to help push the marketing function forward with real ownership.
This is a hands-on role for someone with at least 3 years of B2B tech marketing experience who wants broad ownership across modern marketing - including demand generation, content, product marketing, events, webinars, lifecycle programs, campaign operations, and GTM initiatives.
Youll work closely with leadership on everything from campaign strategy and messaging to content creation, operational execution, event coordination, performance analysis, and launch management.
As we AI brings together two products, two audiences, and a new market category, we need someone who is excited to help us crack our go-to-market motion, sharpen our positioning, and establish us as a market leader.
Were specifically looking for someone who naturally uses AI to move faster, think better, create stronger work, and execute at a high level across everything they do.

This role is based in Israel and operates Sunday through Thursday.

We work in a hybrid model with a minimum of 3 days from the office.

We work closely with US-based teams, leadership, customers, and vendors, so candidates are required to maintain partial overlap with US working hours.

We are seeking a hands-on MarCom professional to cover a maternity leave and lead Israels day-to-day marketing communications within a global defense-tech group.
The role combines execution, exhibition and event management, vendor coordination, and close collaboration with global stakeholders in a fast-paced environment.

Job description
Execute local MarCom activities including exhibitions, conferences, events, and marketing collateral.
Manage vendors, budgets, purchase orders, invoices, and marketing inventory.
Maintain website content and support ongoing marketing operations.
Manage social media activity, including content planning and copywriting.
Work closely with global teams to ensure brand consistency and timely delivery.

As the Regional Director - Business Development, Marketing & Sales (Africa), you will play a pivotal role in driving business growth and revenue across the African region. You will be responsible for developing new business opportunities, strengthening strategic partnerships, supporting regional marketing initiatives, and leading sales activities.

Developing business opportunities across the assigned African countries.
Creating and managing long-term partnerships with local representatives and strategic partners.
Building, maintaining and dominating the opportunity pipeline within the assigned region.
Understanding customer acquisition programs, procurement processes and defense budgets.
Leading complex business opportunities and supporting responses to RFIs/RFPs.
Planning and executing winning strategies for key opportunities.
Leading regional marketing activities in cooperation with the Corporate Marketing (MarCom) team.
Representing us at international exhibitions, customer demonstrations and industry events.
Accountability for achieving annual New Business (NB) targets.

Reporting to the Senior Marketing Manager of Israel and MENA, this role will be instrumental in shaping and executing a field marketing strategy that drives brand awareness and accelerates business growth in the region. You will support our marketing efforts in Israel during this rapid growth phase, working closely with the Israel commercial team and the EMEA Marketing team to deliver impactful, locally relevant initiatives. To support our fast growth, this role requires a proactive mindset, strong project management skills, and effective cross-functional collaboration to keep initiatives moving and ensure high-quality execution.
This is an amazing opportunity to help shape the next phase of growth in the region.


What Youll Do
Own field marketing initiatives across Israel and the Middle East including event sponsorships, exhibitions, roundtables, dinners, and webinars.

Partner with the Channel Partnerships Manager and Head of Startups to help execute high impact measurable co-marketing activities.

Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.

Collaborate with EMEA marketing teams, together with local Sales teams, to develop localised sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the Israel market.

Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, tracking performance, gathering feedback, and identifying opportunities to optimise the field marketing funnel.

Represent on-site with professionalism and energy, acting as a trusted point of contact for customers, partners, and internal stakeholders.

We're looking for a strategic, hands-on marketer who combines performance marketing expertise with a builder's mindset. You'll own global paid acquisition while leveraging AI, automation, and experimentation to drive scalable growth.
Working closely with Marketing, Product, RevOps, Creative, and Data teams, you'll build smarter acquisition strategies, optimize performance across multiple markets, and help define how AI transforms modern marketing.

Were looking for an Account Manager (Commercial Builder) to join our GTM team. This isn't a traditional Account Manager role. AI is changing how commercial teams operate, automating administrative work so you can focus on what creates the most value-building relationships, solving complex business problems, and driving commercial growth.

We are looking for a builder with a seller's mindset, an entrepreneurial spirit, and the drive to challenge the status quo. Youll own the full expansion and retention lifecycle end-to-end for a portfolio of customers, use proven sales methodologies, and think like the CEO of your book of business to turn existing opportunities into long-term enterprise growth.

Experience using GenAI to improve prospecting, deal strategy, stakeholder mapping, and pipeline execution within existing accounts is a must for this role.

This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office. This is a Monday - Friday role.

This might be for you if:

You enjoy hunting for new opportunities and closing complex expansion deals within an existing customer base
Youre comfortable running full-cycle commercial processes and leading strategic conversations with senior stakeholders
You like working in fast-growing, high-performance sales environments where you don't just maintain accounts, you build businesses
Youre data-driven, structured, and disciplined in how you build Mutual Success Plans and drive product adoption
You care about ownership, results, and driving customer outcomes that unlock new revenue opportunities
You actively leverage AI tools to increase efficiency, personalization, and account win rates

Were looking for a GTM growth Account Executive to drive revenue growth by finding builders in the market, speaking their language, and showing them what becomes possible at the center of their revenue motion. This role sits at the core of our growth strategy and focuses on winning new business by converting technical, modern GTM stacks into high-value commercial solutions.

You dont need to be a traditional salesperson to apply for this role. We are looking for a RevOps practitioner, Automation Expert, or GTM Engineer who wants to step out from behind the scenes, learn how to sell, and own full-cycle deals with mid-market and enterprise GTM teams.

Experience using GenAI to improve prospecting, deal strategy, stakeholder mapping, and pipeline execution is a must for this role.

This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office. This is a Monday - Friday role.

This might be for you if:

You enjoy hunting for new opportunities and closing complex, technical commercial deals
Youre comfortable running consultative discovery processes with senior stakeholders like CROs and Heads of RevOps
You like working in fast-growing, high-performance sales environments where you don't just pitch, you diagnose
Youre data-driven, structured, and disciplined in how you orchestrate advanced data pipelines
You care about ownership, results, and helping existing accounts build custom solutions using Webhooks and APIs
You actively leverage AI tools, LLMs, and workflows (n8n, Claude) to increase efficiency, personalization, and win rates