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We're looking for an AI Design Lead to guide this team forward, reporting to the Head of Design. Your core mission: drive efficiency - using AI to streamline how the team works, so we produce more, faster, at a higher bar.. We're looking for someone who is first and foremost exceptional with AI, builds strategic AI-native workflows, and pairs that with a high design bar and true ownership. This is a hands-on leadership role - you lead through craft, systems, and direction rather than direct people management. It's for a designer-builder who doesn't just use AI tools - they architect the systems that make an entire team faster, sharper, and more creative.

About the role
Own team efficiency as a primary goal: identify friction across the design workflow and re-engineer it with AI - cutting production time, automating repetitive work, and measurably increasing the team's output.

Own AI strategy for design: standardize and scale Gen-AI automation across workflows, with deep hands-on work in Weavy.

Lead the creative direction and day-to-day execution of the Creative & Marketing Design team - setting the quality bar, guiding the work, and driving high-craft output, in partnership with and reporting to the Head of Design.

Take full end-to-end accountability for the marketing design board - weekly prioritization, task coordination across the team, and eliminating pipeline bottlenecks.

Build scale infrastructure: reusable web components, templates, brand pipelines, and self-serve marketing asset libraries.

Act as the strategic contact for Marketing - locking scope and timelines, owning large brand-product alignment initiatives, and staying deeply connected to marketing strategy.

Drive innovation and insight: competitor design analysis, fresh industry trends, creative growth campaigns that impact ARR, and performance tracking (engagement, bounce rates, user testing) for marketing assets.

In this role, you'll have the autonomy to make critical design and resource allocation decisions that directly impact our products. Working alongside UX leadership peers in the US and India, you'll help shape our global design vision while building organizational excellence in Israel. Your leadership will blend strategic design thinking with thoughtful team development, as you establish processes that enable your organization to thrive at the highest levels of quality and efficiency. This position requires proactive communication, strong relationship-building skills, and a highly collaborative mindset. You will work closely with distributed peers and stakeholders across multiple regions and time zones. A core expectation of this role is schedule flexibility, including regular early-morning and occasional late-evening calls, to effectively partner with global teams and leadership. Success in this position depends on maintaining strong visibility and accessibility across international offices and ensuring consistent alignment regardless of geography.
Strategic Leadership & Decision Making
Influence roadmaps and feature prioritization through collaborative partnerships with product and engineering leadership
Champion design excellence and innovation across the organization
Organizational and Design Excellence
Create an inclusive culture of excellence that attracts and retains diverse design talent
Optimize team allocation and prioritize design work to maximize business impact
Lead cross-functional design reviews and stakeholder alignment sessions
Drive adoption of design systems and best practices across development teams
Ensure accessibility and internationalization standards are met across all products.

What you will do :
Brand Evolution: Elevate our companys visual identity into a distinctive, category-leading system globally.
Creative Engineering: Operationalize AI within design workflows to increase throughput while maintaining elite creative standards.
Governance: Establish and lead a scalable brand governance and creative review process to ensure quality across global campaigns.
Leadership: Manage and mentor a high-performing creative team spread globally.
Market Impact & Brand Activation: Spearhead our entry into high-impact brand marketing, successfully launching and scaling campaigns across TV/CTV, Out-of-Home (OOH), and experiential events. Drive a rigorous approach to scaling on-brand paid creative, ensuring every asset is optimized for maximum market penetration and brand salience.
Creative Leadership & Strategy
Define and own the long-term visual language, design system, and "brand code" for our company.
Lead the creative direction for brand campaigns, partnership activities, and flagship corporate activations and assets.
Direct agency partners for creative execution, ensuring all external work aligns with in-house brand standards.
Act as the ultimate guardian of the company brand system, ensuring visual and narrative integrity across every global touchpoint and digital interface.
Partner with external agencies and Regional Marketing Managers to orchestrate high-quality execution that balances global standards with local market nuance.
Team & Operations Management:
You are the conductor of our creative ecosystem. You will lead, mentor, and inspire a multidisciplinary creative team, cultivating a high-performance environment where "good" is only the starting line. Your team will be a mix of internal talent, external agency partners, and specialized contractors, all unified under your creative vision. You will foster a culture of excellence by managing the end-to-end creative lifecycle, from the initial spark of an idea to high-fidelity execution. Your success lies in your ability to scale creative throughput without compromising on craft, empowering your team to consistently push boundaries and maintain brand excellence across all global channels.
Digital & Performance Alignment
Oversee the translation of brand direction into scalable, high-performing creative across the full funnel.
Collaborate with the Performance Creative Engine to optimize ad iterations, variants, and digital landing pages while maintaining brand integrity.
Ensure the design system supports localized execution for regional marketing teams.
Link creative art direction to tangible business outcomes, utilizing rigorous measurement and data insights to optimize brand impact and performance.

As a motion designer in the Design Guild, youll collaborate with our Motion Studio, Design, Creative Technology, and Product teams to create high-end branded video campaigns, animated content, and motion experiences for our company products.
Were looking for a highly experienced, design-driven motion designer who can combine exceptional craft with the maturity to drive projects, collaborate with stakeholders, and guide other designers. Youll work hands-on across multiple projects while taking ownership of the creative process from concept through final delivery.
In your day-to-day, you will:
Lead motion projects from concept, storyboards, and animatics through execution and final delivery
Partner with PMMs, Creative Directors, Product, and other internal stakeholders to understand needs, shape the creative direction, and drive projects forward
Guide motion designers and animators working with you on specific projects, providing creative and professional direction
Manage multiple projects, timelines, and priorities while maintaining a high level of craft and attention to detail
Collaborate with designers to bring our company products and brand experiences to life through compelling motion
Stay on top of emerging motion design trends, techniques, tools, and AI-enhanced creative workflows.

As a Product Designer in the Products Design Studio, youll collaborate within a multidisciplinary team with diverse design skills: product design, visual design, content, AI and research. working collaboratively to shape products with innovation in mind. Our shared focus is not only on functionality but also on aesthetic, clarity, navigation, and experience with the power of AI, we craft solutions that are not only functional, but also intelligent, intuitive, and inspiring to create innovative and user-centric designs. In your day-to-day, you will:
Design user experiences that balance functionality, aesthetics, intuitive navigation
Partner with cross-functional teams to ideate, prototype, and enhance product features
Use industry-standard design tools like Figma and Claude to produce high-quality deliverables
Solve complex design challenges within deadlines
Adapt designs based on constructive feedback and evolving project needs.

As an Animator for Base44, you'll collaborate with our motion studio and design team to create high-end branded video campaigns and animated content. You'll work closely with designers, creative directors, and product managers to bring animations to life. In your day-to-day, you will:
Collaborate with the motion studio team to produce branded video campaigns and animated content
Partner with designers and creative directors to develop animatics and animations
Work with the product department to generate animations for Base44 products
Manage animation timelines and work closely with production to export various assets
Follow graphic and motion design trends, experimenting with new techniques and tools.

As a Motion Designer at Base44, you'll craft compelling visual narratives through motion, built on a strong foundation of design principles. You'll design for motion using composition, typography, and color, ensuring that movement naturally extends the brands visual identity and storytelling. In your day-to-day, you will:
Develop styleframes and storyboards to establish the creative direction for projects
Shape brand aesthetics through motion, ensuring consistency across digital platforms
Collaborate with designers, animators, editors, and 3D artists to bring concepts to life
Work closely with creatives and marketers to translate ideas into compelling motion visuals
Think beyond animation- focus on storytelling, product experience, and visual impact
Stay ahead of trends- explore new techniques in motion design, branding, and interactive visuals.

We're looking for a designer who sees the system before the screen one component change and you already know what breaks three flows away. Someone who moves fast without getting sloppy: you can produce five directions before lunch and still catch the 2px misalignment in the one you ship. You question the brief if the ask doesn't solve the real problem, you say so, with a better idea in hand. You obsess over the details nobody asked for, from the easing curve to the microcopy to the loading state that makes waiting feel intentional. You think in principles, not preferences, and can defend a decision with reasoning rather than taste. And you leave ego at the door: you're as excited giving feedback as receiving it, and the best idea in the room wins regardless of whose it was.
On Your Day-to-Day:
Own full platform areas end-to-end problem framing through shipped, polished product
Push the design system forward, not just apply it
Partner with product and engineering as an equal
Collaborate closely with the rest of the design team critique each other's work, borrow each other's ideas, and make each other better
Report to a manager who's also a designer at heart someone who'll dig into the details with you, not just review the deck
Use research and data to sharpen instinct, not replace it
Raise the bar for craft across the whole team your standards become the standard

We're looking for a designer who sees the system before the screen one component change and you already know what breaks three flows away. Someone who moves fast without getting sloppy: you can produce five directions before lunch and still catch the 2px misalignment in the one you ship. You question the brief if the ask doesn't solve the real problem, you say so, with a better idea in hand. You obsess over the details nobody asked for, from the easing curve to the microcopy to the loading state that makes waiting feel intentional. You think in principles, not preferences, and can defend a decision with reasoning rather than taste. And you leave ego at the door: you're as excited giving feedback as receiving it, and the best idea in the room wins regardless of whose it was.
On Your Day-to-Day:
Own full platform areas end-to-end problem framing through shipped, polished product
Push the design system forward, not just apply it
Partner with product and engineering as an equal
Collaborate closely with the rest of the design team critique each other's work, borrow each other's ideas, and make each other better
Report to a manager who's also a designer at heart someone who'll dig into the details with you, not just review the deck
Use research and data to sharpen instinct, not replace it
Raise the bar for craft across the whole team your standards become the standard

we are looking for a Senior Marketing Designer.
Your work will span three main domains: brand, performance, and web design.
Design and create engaging assets across marketing initiatives, from branded content and social media assets to internal materials and diverse online campaigns.
Ensure brand consistency and drive brand development across all marketing materials and channels.
Design and create high-performing assets for sponsored ads and lead generation campaigns, driving conversion through strong design thinking and execution.
Art direct video ads, from concept to final cut.
Design engaging webpages and digital assets that support campaigns and conversion goals.
Iterate designs based on feedback and data-driven insights to improve performance.
Collaborate with product marketing and growth teams to bring campaigns and web design to life.
Embrace a fast-paced work environment and drive results.