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We're looking for a Product Marketing to join our team in TLV!
What You'll Do:
Acting as the glue that binds our product strategy to the go-to-market tactics we need to drive top-line results, you will own new product and release launches.
Identify and deliver a powerful product message for a technical audience with zero tolerance for sales spin.
Coordinate and synthesize inputs from key stakeholders (sales, product, customer success) to deliver value-oriented messaging.
Create a marketing plan for our Cyber products, supporting customer retention and acquisition efforts.
Ensure consistent messaging across web properties and all marketing deliverables.
Own new product and release launches to drive top-line results.
Bring a fresh perspective to understand customer needs and why we are essential for managing vulnerability lifecycle and reducing cyber risk.
Whats in it for you?
Competitive compensation, including equity in one of the fastest-growing startups in the cybersecurity industry.
Yearly professional development stipend to encourage your personal growth.
A close-knit team that is super supportive, smart, and driven to build something great.
An amazing opportunity to get in on the ground level, have your voice heard, and make an impact across one of the top security companies.

Product Marketing Manager
- Retail Solutions
Responsibilities:

Develop comprehensive Product Marketing strategies to drive awareness, adoption, and revenue growth for the company's retail solutions and products.
Craft compelling product messaging, value propositions, and positioning statements that resonate with target audiences in the retail industry and differentiate the company's offerings in the market.
Collaborate closely with the sales, marketing, and business development teams to create sales enablement tools and materials, such as presentations, case studies, and sales collateral, to support the sales process and drive customer acquisition.
Lead customer-facing marketing presentations and live demos to showcase product features, benefits, and unique value propositions to potential retail clients.

looking for a highly skilled senior marketing manager to join us.
responsibilities:
go-to-market strategy:
develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
content creation and messaging:
create compelling marketing collateral, including product messaging, marketing enablement materials, and case studies.
manage the content development for various channels, including website, blog, social media, and industry publications.

product:
work closely with our product team to provide them with the necessary tools, and resources to effectively communicate our product value propositions.
manage the development of our materials.

customer advocacy:
work closely with our cx teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
leverage customer feedback to enhance product positioning and inform future product development.

collaboration:
collaborate with product management, cx , and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

how does your day-to-day as a marketing manager look like?
plan and execute highly effective campaigns in various digital marketing channels:
you will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
promote via the website and inbound email campaigns product releases, events invites, webinars, articles, etc.
work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
work closely with a team of designers and content to assist with marketing assets and website management.
assist with our online community- related operational efforts (marketing-operations related tasks)
in this role, you will report directly to the vp marketing and collaborate with other departments - product, sx, growth , etc.

A cyber security services and platform company whose mission is to help our customers react faster and smarter and stay ahead of security threats, by creating secure digital ecosystems. automates processes to detect and prioritize threats early and respond rapidly and decisively.

part of the UST Global family. Some of the worlds largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

looking for a creative Sr. Content Marketing Manager to help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Content Marketing Manager, you will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

You are a self-starter with a creative mind, who is capable of excelling in a fast-paced environment by taking ownership of content marketing activities related to cybersecurity services. Artistic, with an attention to detail and an eye for quality, as well as the ability to be a creative writer are minimum required skills for this role.

Responsibilities:
Develop and execute the content market strategy for various security services.
Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy.
Build engageable thought leadership material to drive demand for services.
Create compelling written articles and press releases for the media to drive share of voice.
Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services.
Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select to augment their enterprise security operations.

looking for an experienced and passionate marketplace product manager to lead our App Center product.

Our marketplace ecosystem, called App Center, is an ecosystem for partners and developers to add their product, deeply integrated into platform and by that, to allow thousands of customers to discover and enjoy their third-party software directly from.

Responsibilities:
Lead product vision, strategy, development and execution for App Center product
Own and lead the App Center squad to success in its KPIs
Advocate for customers and for partners: Build relationships with partners and customers. Tune in their needs and develop new features that benefit both sides in a scalable manner
Work cross functionally with engineering, design, product analyst, customer success, marketing and research teams
Become a domain expert: Develop in-depth knowledge in the B2B SaaS marketplace ecosystems, train customer-facing internal teams on new features and functionalities, use qualitative research and data to communicate product vision to management and various stakeholders .

The position of a Product Marketing Manager in the gaming industry is pivotal for elevating the games to new heights by fostering synergies among various teams engaged in product development and marketing initiatives for Huuuge Casino and Billionaire Casino.

Collaboration Teams:
The role demands active collaboration with every sector within the organization, including game management (product teams), User Acquisition (UA), ad monetization, community engagement, organic growth, marketing creatives, Business Analysis (BA), and Business Intelligence (BI).

Responsibilities
Innovative Marketing: implement unique marketing strategies that stand out and capture the audience's attention
Organic vs. Marketing Initiatives: manage a blend of organic and paid marketing campaigns, such as burst campaigns, featuring, etc., to enhance visibility and engagement
Product Marketing: Identify growth opportunities by understanding seasonality, events, and market trends to align with product marketing efforts.
Comprehensive Product Knowledge: possess detailed knowledge about all the features of the companys games, understanding them from A-Z.
Bridge Role: act as the pivotal communication link between the marketing team and game studios, facilitating the integration of new product features into marketing activities and ensuring marketing needs like Firebase, Dormant protocols, FTUE, iOS pop-ups, etc., are implemented in game development.

User Engagement: engage in direct communication with users through various channels such as player services, community management, ASO, and VIP programs.
Market Trends Analysis: keep abreast of new media sources, marketing agencies, tools, and trends in user funnels to optimize marketing strategies.
Seasonal Promotions: leverage holidays, global events, and special sales to design targeted marketing initiatives.
Competitor Analysis: stay informed about competitors features, campaigns, and creatives to adapt and innovate marketing strategies accordingly.
Cross-functional Collaboration: work closely with teams across creative, UA, real-time bidding (RT), cross-promotion (Cross), ad monetization (Ad-Mon), product, and ASO to execute comprehensive marketing plans.
Marketing Plan Development: create and implement a detailed marketing plan in collaboration with the marketing team, outlining key activities, budgets, and strategies for user retention and acquisition.

We are looking for a hands-on Senior Marketing Designer to join our top-notch marketing team, to help improve branding, lead-generation and sales conversion rates on our website landing pages and funnels.
Our Ideal candidate will have a proven track record of how to research, plan, implement and manage projects, together with the ability to take ownership on multiple projects. We are looking for someone to challenge and improve our design not just execute
This is a once in a lifetime opportunity to take part in improving people's health and longevity while doing something you love, and creating a high impact in our company.
Responsibilities:
Create and design various materials for print and digital collateral
Ensure projects are completed with high quality and on schedule
Establish creative direction for the company as well as brand guidelines
Prioritize and manage multiple projects within design specifications and budget restrictions
Perform retouching and manipulation of images
Work with a wide range of media and use graphic design software
Design for website, social, brand and other projects as needed

We are looking for a creative, curious, independent and ambitious Product Marketing Manager to develop and implement the most profitable plans to position and promote products.

Responsibilities
Developing product positioning, messaging, and marketing content that demonstrates clear market differentiation.
Leading the creation of sales enablement materials and market, competitor and customer research to inform and educate the GTM teams.
Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations.
Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion.
Collaborate with product managers and cross-company partners to effectively communicate product offering and value.
Be responsible for products GTM plans; manage all aspects of product launches such as messaging, internal communication, collateral, and rollout strategy.

were looking for a trailblazer, a natural leader, an ambitious individual who has the desire to make a significant impact and grow with our organization.

In this role, you will be a key player in shaping and communicating the value of our innovative SaaS Security Posture Management (SSPM) solution to the market.

You will be at the forefront of our strategic marketing development, transforming complex concepts into compelling messaging that resonates with our clients, investors, and industry peers alike. This is a pivotal, cross-functional role with room for growth.

As a market leader in SSPM, helps companies detect, analyze, and automatically remediate the threats introduced by SaaS usage. We are proud of our innovative culture and our commitment to customer success, which is reflected in everything we do.

What Youll Do:
Collaborate with leadership to define go-to-market strategies, product positioning, clear buyer personas and key messaging
Head product and feature releases from a Marketing standpoint, working closely with the Product team
Design and lead key messaging that will fuel all further collateral around: Industry needs & target audiences, product use cases and technical Messaging
Work with Product to ensure clear, concise and consistent messaging in-product
Lead content creation initiatives such as one pagers, relevant website content, thought leadership and video content including product tutorials, feature guides and thought leadership
Assist sales with battle cards, enablement presentations and case studies
Oversee analyst relations to enhance our brand visibility and industry positioning within the marketplace
Conduct comprehensive market, customer and competitive analysis to inform product and marketing strategies

We are seeking a Director of Product Management with a proven track record in building and developing cutting-edge cybersecurity products. Candidates must be able to work in a fast-paced environment with tight deadlines.
This role requires a hands-on approach, translating ideas into roadmaps and features and following product development from start to finish.
Responsibilities:
Develop and execute a product roadmap that drives growth, innovation, and competitive differentiation
Define and prioritize features and enhancements in the product roadmap
Lead, mentor, and inspire a team of product managers
Conduct market analysis, competitive research, and customer feedback analysis to identify market trends, customer needs, and opportunities
Collaborate closely with engineering, marketing, sales, and customer success teams to ensure the success of product development, launch, and adoption
Become a market expert and understand our customers' and prospects' requirements and expectations
Define, monitor, and analyze key product metrics to evaluate product success
Build a GTM (Go-to-Market) plan with marketing, customer success, and sales

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements

Required Senior Product Marketing Manager
Tel Aviv
Our Product Marketing teams mission is to help propel and advance the companys growing product portfolio and drive interest in our product.
As a Senior Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will drive market positioning and messaging for new product capabilities and offerings in the analytics platform. Working with a cross-functional team, you will be responsible for developing positioning and messaging, go-to-market strategy, sales enablement, and competitive analysis.
The ideal person for this position has experience in the Developer / DevOps / Analytics / SDLC space with a passion for business.
Expectations:
Messaging and documentation to support our GTM strategy, including positioning, sales enablement, and more
Working cross-functionally with product managers, sales, and marketing to strategize and execute successful product launches and create pipeline and user engagement
Updating and improving our sales enablement content as we evolve our product and how we position it in the marketplace
Creating audience-specific collateral from video and webinars, presentations, user guides, blogs, and more!
Being a key player as we drive awareness, demand, and adoption of our analytics platform.

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.