We're on the lookout for a dynamic Full Stuck Marketing Developer to join our innovative eCommerce team. As the ideal candidate, you seamlessly blend advanced technical expertise with a deep understanding of marketing strategies. Your role will involve crafting and optimizing email campaigns, ensuring a flawless user experience while maximizing engagement and conversion rates. From coding responsive templates to implementing automated workflows, you'll leverage your development skills to drive our in house email marketing initiatives. If you're passionate about creating compelling, data-driven campaigns and possess a unique fusion of coding prowess and marketing insight, we invite you to be a key player in revolutionizing our eCommerce communication strategy. Join us in shaping the future of digital retail!
Responsibilities:
Lead the development initiatives for our innovative retention marketing strategy, skillfully applying coding expertise across email, SMS, Push Notifications, and more to pioneer and create novel marketing methods and concepts for enhanced customer engagement and retention.
Execute daily email marketing activities, covering campaign setup, A/B testing, scheduling, and deployment of diverse customer-facing emails. Conduct thorough QA to ensure precise creative content, linking, and copy.
Monitor and report on campaign performance, providing insights and opportunities for continuous optimization.
Innovatively build, test, and analyze customer segments and personalization to drive superior engagement, retention, and reactivation.
Provide project management support to the Retention Marketing Team, ensuring seamless execution and securing approvals.
Collaborate closely with internal stakeholders from Creative, Data Science, Product, R&D and Merchandising teams.
Stay abreast of email best practices and industry trends.
Requirements: 1-2 years of experience in full-stack PHP development.
HTML, CSS, JS experience - a must.
Smarty experience - big advantage.
Demonstrated experience with online communication tools, including SMS, web push notifications, and app push notifications.
Familiarity with marketing automation platforms and email marketing tools.
Analytical mindset with the ability to interpret and make data-driven decisions based on email marketing metrics.
Creative flair and design acumen to create visually appealing email templates and content.
Excellent written and verbal communication skills.
Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects concurrently.
Strong attention to detail and organizational skills.
Self-motivated and proactive, excelling both independently and as part of a team.
This position is open to all candidates.