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We are on the lookout for an adept and self-driven AI Specialist Conversion rate Marketing Operations Manager to join our team.
In this role, you will spearhead efforts to enhance conversion rate optimization across campaigns, manage our lead routing and attribution tool efficiently, and harness AI to elevate our martech arsenal and conversion rate.
How will you make an impact?
Take charge of optimizing conversion rates across marketing campaigns, leveraging data-driven insights and strategies.
Analyze the lead-to-opportunity conversion rate funnel, identifying opportunities for optimization and improvement.
Manage and streamline our lead routing and attribution tool (Leandata), ensuring seamless workflow of leads and contacts.
Harness AI technologies to refine and enhance our martech tools, maximizing efficiency and effectiveness.
Serve as the focal point for questions regarding our marketing tech stack, ensuring optimal utilization and integration.
Manage and track upcoming renewals and spearhead the renewal process for tools and agencies owned by Marketing Operations.
Facilitate the onboarding process for new vendors/systems, collaborating with legal and security teams for seamless integration.
Collaborate with cross-functional teams such as Revenue Ops and Biz Ops to ensure alignment of processes and systems.
Lead the rollout of new technologies, conducting user onboarding and training sessions, and providing ongoing support.
Collaborate with the Finance team on budget-related matters, ensuring adherence to budgets and proper utilization of resources.
Support day-to-day marketing operations tasks to ensure smooth functioning of activities.

We are looking for a passionate Senior Salesforce Business Analyst to drive a variety of new initiatives in a fun, dynamic and challenging environment.
How will you make an impact?
In this role you will be responsible for:
Conduct current state business process analysis and recommend future state improvements to support business units needs and Salesforce best practices
Organize and lead requirement meetings with business sponsors, users, and other impacted teams.
Proactively search for ways to positively impact your business units success, such as new Salesforce features released, system and process improvements.
Implement and/or drive actual implementation/development of approved solution.
Develop both high-level and detailed business requirements documentation to support business needs and identify appropriate solution(s).
Utilize knowledge of Service & Sales Operations business processes to make recommendations to business and other impacted parties regarding solution options and deployment strategy.
Hands on configuration of all new and existing Salesforce.com features including user management, security, custom objects, page layouts, validations, workflows, flows, process builders, and other 3rd party applications.
Be a part of on-going support and maintenance of Salesforce and conduct long-term improvement operations to ensure compatibility with evolving business requirements.