לוח משרות דרושים מנהל דיגיטל עבודה היברידית

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.

We are seeking a Social Media Manager.
In this role, youll be the architect of our social media presence, primarily focusing on LinkedIn and YouTube.
Youll develop strategies to attract and engage our target audience with content that educates, entertains, and positions us as a thought leader in the industry.
This is a dynamic role where youll constantly test new initiatives and stay ahead of the curve in B2B social media marketing.
Heres what youll do:
Become the Social Media Mastermind: Develop and execute a comprehensive social media strategy specifically tailored to developers and security professionals.
Content is King (and Queen): Conceptualize, create, and curate engaging content in various formats (text and video) that resonates with our target audience.
Empowering Our Experts: Provide training, guidance, and content creation support for internal thought leaders to amplify their voices on social media.
Data-Driven Decisions: Analyze social media metrics to measure success, identify trends, and continuously refine your approach.
Metrics Matter: Develop and report on key performance indicators (KPIs) that demonstrate the impact of your social media efforts.

We are now in the process of expanding our product offering and GTM strategy and are seeking a talented and motivated Digital Marketing Manager to join this effort.
This position is full-time, hybrid, in our offices in Herzliya.
Responsibilities:
Plan and execute email marketing campaigns including strategy, execution, and optimization - including sales outreach campaigns, segmented lead nurturing programs, and newsletters.
Develop and execute account-based marketing strategies while focusing on key accounts and high-value prospects, aligning campaigns with overall business goals.
Test new paid channels, run A/B tests, and optimize campaign activity to maximize ROI and efficiency.
Initiate, manage and collaborate cross-functionally with other teams (product marketing, content, sales, etc.) to generate the most effective funnel across all marketing channels (ads, content, email, etc.).
Produce webinars that align with the companys product strategy.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Own the companys website and collaborate with team members and consultants to ensure an optimal user journey, content currency and design.
Work with the companys sales team, industry partners and customers and drive joint-marketing activities.
Produce onsite events as needed.

ARE YOU A DIGITAL NATIVE?
Is digital your native language? Are you excited by the convergence of AI, paid media, CRO, analytics, and human behavior? If you love everything about the digital marketing ecosystem and have hard skills to back it up, wed love to hear from you. An award-winning, full-service digital marketing agency with a focus on lead generation. We have been generating tremendous value for our clients for over 14 years by aggressively growing client revenue thanks to our sniper sharp campaigns. 
PAID ACQUISITION MANAGER
We are currently seeking a career-focused, driven, full-time, Paid Acquisition Manager to support our global clients. Under the direction of our Director of Client Strategies, you will be part of a team responsible for the planning, execution, and optimization of paid marketing campaigns.
In this role, you will work with cross-functional teams to develop and implement paid marketing strategies that align with business goals.
The right candidate will enjoy a hybrid work experience, competitive salary, opportunities for growth and education as well as joining a warm and vibrant team.