לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בהרצליה

Carambola is a contextual marketing ecosystem, enriching publisher’s content with relevant reach for advertisers. We are dedicated to delivering non-intrusive advertising to heighten the user’s experience. Our context-specific advertising captivates the user longer, leading to maximized monetization opportunities for publishers, optimized campaign performance for advertisers, and an enhanced experience for the reader. We are passionate about creating targetable advertising solutions where publishers, advertisers and the audience thrive. ?Your Impact & Responsibilities:
* Identify new opportunities, build a pipeline of potential partners to Develop new, long-term business relationships with leading actors of the ad-tech industry (Media Publishing, Advertising platforms, monetization technologies…) that match the company policy.
* Reach out to potential prospects, create interestand build relationships that will eventually lead to deals.
* Negotiate and close deals to contribute to the company long term growth, maximize revenues and reach ROI goals.
* Plan, test, and implement new media channels.
* Collaborate with other marketing team members and cross-functional partners to implement strategies and execute high-impact campaigns.
* Initiate and execute processes of Services to leading clients operating in global markets.

Brand:
Carambola

Carambola is a contextual marketing ecosystem, enriching publisher’s content with relevant reach for advertisers. We are dedicated to delivering non-intrusive advertising to heighten the user’s experience. Our context-specific advertising captivates the user longer, leading to maximized monetization opportunities for publishers, optimized campaign performance for advertisers, and an enhanced experience for the reader. We are passionate about creating targetable advertising solutions where publishers, advertisers and the audience thrive. ?Your Impact & Responsibilities:
* Identify new opportunities, build a pipeline of potential partners to Develop new, long-term business relationships with leading actors of the ad-tech industry (Media Publishing, Advertising platforms, monetization technologies…) that match the company policy.
* Reach out to potential prospects, create interestand build relationships that will eventually lead to deals.
* Negotiate and close deals to contribute to the company long term growth, maximize revenues and reach ROI goals.
* Plan, test, and implement new media channels.
* Collaborate with other marketing team members and cross-functional partners to implement strategies and execute high-impact campaigns.
* Initiate and execute processes of Services to leading clients operating in global markets.

Brand:
Carambola

Do you thrive in a fast-paced environment, building relationships, and driving results?
Are you passionate about innovative technology and the startup scene?
If so, we want YOU!
We're a leading development services company, helping cutting-edge Hi-Tech and startup companies bring their visions to life.
We're looking for a talented Sales & Business Development professional to join our team and play a key role in expanding our reach and forging strategic partnerships.
What You'll Do:
Identify and qualify high-potential Hi-Tech and startup leads.
Develop and execute compelling sales strategies to win new business.
Build strong relationships with key decision-makers.
Deliver impactful presentations that showcase our development expertise.
Negotiate and close deals, exceeding sales targets.
Partner with internal teams to understand client needs and craft winning solutions.
Stay on top of industry trends and identify new business opportunities.

We are seeking a highly skilled and motivated Operations Manager to join our team.
The primary focus of this role will be on managing and optimizing our processes to ensure maximum customer retention and satisfaction. The Operations Manager will play a critical role in driving efficiency, accuracy, and effectiveness in the renewals process while collaborating closely with cross-functional teams.
What you'll do:
Lead and manage the day-to-day operations of the renewal process, ensuring timely and efficient renewals
Develop and implement strategies to improve success rates, including proactive outreach, customer segmentation, and targeted communication campaigns
Analyze customer data to identify trends, predict churn risk, and develop strategies to retain at-risk customers
Develop and maintain clear playbooks and processes to ensure consistency and efficiency
Track and report key metrics
Identify opportunities to automate tasks and streamline processes.

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive us for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

Required MARKETING WEB DEVELOPMENT LEAD
Herzliya
Are you an all-star web developer? Are you an expert in WordPress, HTML, CSS, JavaScript, and PHP? Then this may be the position for you!
We are looking for a web development leader to join the Marketing organization to help build, maintain and transform our websites and other innovative, company-wide projects as well as take full ownership of the teams processes and KPIs.
The ideal candidate will have great communication skills, a knack for great UI/UX, eye for design, excellent technical skills, and the knowledge and experience to bring them together.
What youll do:
Own the foundation and functionality for how we present content to potential clients across 10 languages through an optimized, enjoyable, and informative web experience.
Lead cross-team efforts and manage the teams priorities and ongoing tasks
Create UI features with beautiful, functional, and scalable components for a web application, using best-fit technologies.
Work closely with other stakeholders - including but not limited to the SEO, design, localization teams - to understand the business needs and translate them into effective designs and infrastructure.
Own your domain to ensure code quality, performance, and scalability of our website.
Inform decision-making and guide information design for marketing programs across landing pages, subdomains, emails, blogs, CMS customizations, and marketing automation.
Provide an engineering perspective on user flow, architecture, and implementation, to help scope projects and identify smart, scalable, and flexible ways to meet goals.
Create and maintain documentation for workflows, processes, and post-mortems.

The marketing team is seeking a highly skilled, efficient, organized and experienced Creative program manager, with top-notch interpersonal skills, a deep understanding of design, video production and marketing campaign processes, and an unmatched eye for details.
In this position, you will oversee the execution and completion of all marketing projects that involve brand and creative aspects across all departments.
As the Creative program manager, you will act as the liaison between our creative team, which consists of Design, Video and Creative team, and the organization around the world.
You will lead 360 brand campaigns for A-Z including all the processes end to end, from briefing and planning through to execution and going live, while balancing between incoming requests, day-to-day tasks and available resources.
We are looking for someone who wants to make a real impact on the organization, and who also knows how to have fun along the way.
What youll do:
Manage the creative team (Design and Video) pipeline, analyze all incoming requests, and assign projects to the relevant team members on our project management platform (Asana)
Make sure all of the team efforts and resources are invested only in briefs and projects that support the marketing goals and strategy
Be the brand's gatekeeper and ensure that all the creative assets are aligned design and content wise
Increase group efficiency by enforcing strict workflows with all company departments.
Find creative solutions to unexpected difficulties that will occur during process on a daily basis
Act as a POC to all marketing projects that include design or creative needs and connect with all the relevant stakeholders to push projects forward.
Drive the creative team deliverables by removing obstacles, assisting with tactical issues, triaging bugs, scheduling reviews with stakeholders and leadership, and communicating team status
Act as a video project manager for all internal and external video productions, including vendor search, handling the contract and negotiation, creating a timeline and distribution plan, and overseeing the editing process and delivery externally and internally
Support our global marketing organization members with different creative requests by becoming a trusted advisor who can offer creative solutions for their different needs
Collaborate with other departments (CSM, Sales, Partner Development, People Operations etc.) to offer brand and creative solutions for their needs
Manage the creative team budget, tech stack, licenses, purchase orders and more
Define internal planning methodologies and approach guidelines, ensuring adoption across multiple project teams. Work with the Design Team Lead to.

Were searching for a strategic and analytical leader to join our team as the Head of Business Operations!
In this critical role, you will oversee all aspects of business operations and strategy, driving growth and efficiency across the organization. You will be a key partner to the leadership team, providing data-driven insights and leading cross-functional initiatives.
What youll do:
Lead and manage a high-performing Business Operations & Strategy team, fostering a collaborative and results-oriented environment
Develop and track progress against annual business objectives and key performance indicators (KPIs), translating strategic goals into actionable operational plans
Leverage quantitative and qualitative data analysis to derive actionable insights. Communicate these findings effectively to leadership through compelling presentations and project management tools
Lead time-sensitive strategic projects, excelling in ambiguous situations. You will prioritize the scope and approach to ensure a successful resolution
Partner effectively across departments, including Product, Finance, Customer Success, Sales, Marketing, and Product Development, to manage and execute strategic projects
Support executive communications and engagements, playing a key role in shaping the agendas for executive meetings
Conduct competitive analysis to understand market trends and inform strategic decision-making
Champion the "Business" perspective within cross-functional roadmaps and major projects
Design and implement best practices in business operations, streamlining processes and driving efficiency across the organization.

We are looking for a Business Operations Specialist who will be part of the Business Operations team in one of the fastest-growing companies in Israel. This position will drive product strategy, including innovation and research of new products, and competitive analysis to ensure our position as a global leader.
The role will include comprehensive product and market analysis that results in outside-of-the-box recommendations while collaborating with the product development team. Key requirements include conducting market research, preparing detailed reports to all stakeholders, synthesizing complex data into actionable goals, providing productive ideas, monitoring product performance across markets and making sure products meet or exceed sales and performance projections.
What you'll do:
Track progress against annual business objectives and key performance indicators (KPIs)
Support all aspects of Business Product projects
Partner effectively across departments, including Product, Finance, Customer Success, Sales, Marketing, and Product Development, to manage and execute strategic projects
Implement best practices in business operations, streamlining processes and driving efficiency across the organization.

Required REVENUE OPERATIONS SPECIALIST
Herzliya
Are you interested in becoming a core part of an amazing Global Sales team spread worldwide? We are looking for a data-driven, self-motivated and creative individual with strong operational and analytical experience. In this highly cross-functional role, you will be the source of truth for answers, new findings, and next steps based on critical operational data related to sales strategy and performance trends. You will build and enhance processes, reports, and dashboards, assisting with distributing and tracking sales compensation plans and uncovering key insights to continue driving revenue growth and maximizing efficiency in our sales processes.
What youll do:
Work closely with the Global Sales Team and support day-to-day inquiries related to Salesforce.com and other Sales tools, providing prompt and efficient resolutions and ensuring smooth and efficient sales processes
Deliver accurate and on-time analysis, reports and ad-hoc requests for sales leadership that will serve as the foundation of our sales cycle and forecasting methodology
Lead regional projects from plan to completion
Use Salesforce.com and other BI systems to deliver accurate performance and metric reports and dashboards with data-driven insights measured against KPIs and sales plan
Evaluate the current sales processes and workflows, and provide recommendations and actions based on strategic objectives, forecasts and performance metrics
Provide training to the Sales Team on new sales processes and tools.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability. This is an amazing opportunity to be part of an experienced team of online marketing professionals in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role: Creating long & short terms marketing plans for international market. Creating briefs that describe the marketing activity and goals. Collaborating with CTV, GMS, and CRM teams to: Optimize ACQ efforts, develop targeted marketing campaigns, and ensure customer loyalty and satisfaction. Be the main point of contact for all Gaming-related processes implementation for international market.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. Deep understanding of promotions details: bonus, terms, compliance guidelines. In charge of creating different offers to different players according to customer lifecycle: acquisition, conversion, retention, and reactivation Ensure that the brand messaging is local and consistent across all product touchpoints. Collaborate with the Product Marketing manager to introduce new features to enhance CX and differentiate the brand from competitors. Ensure that the product offering remains competitive and relevant. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

Required USER ACQUISITION MANAGER
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Develop an efficient growth process, including lead qualification and relationship building, aligned with business objectives and evaluated based on metrics and KPIs.
Develop and execute user acquisition strategies that align with business goals and objectives, including identifying new opportunities for growth and expansion.
Manage and optimize large-scale campaigns across multiple marketing channels to effectively engage new users, using data-driven insights to continuously improve performance.
Establish and maintain relationships with key stakeholders across the mobile gaming industry, including publishers and marketing partners, to explore new partnership opportunities and drive business development efforts.
Lead complex tasks and projects related to User Acquisition and Growth.
Conduct market research and analyze user behavior to identify new trends and opportunities in the mobile gaming market, and use this information to inform marketing and business development strategies.

Required BRAND STRATEGY MANAGER (TEMPORARY)
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Implementation bingo blitz marketing brand and strategy plans.
Initiation, planning and execution of marketing plan - online and offline
Management and operation of strategy plans , in collaboration with the studio units
Develop, plan and lead the global marketing strategy for our leading games Strategy
Be the focal point for marketing unit in order to build a 360 marketing plans
Be the conduit for cross functional and regional publishing teams and ensure strong project management and communication skills
Uncover and curate actionable player insights in collaboration with Analytics, Research, and Brand teams
Create lifetime - quarterly, yearly and multi-year - Product Marketing Plans
Consistently analyze and track the performance of marketing campaigns with clear KPIs and regularly reporting back to the business.