דרושים » פרסום שיווק ויחסי ציבור » .ע. מנהל /ת תחום שיווק ופיתוח עסקי

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

Were looking for a Lifecycle Marketing Manager to own and scale our retention engine: building journeys, automations, and campaigns that make customers fall in love with us again and again. If you love pairing data with creativity to turn one-time shoppers into loyal fans, this role is for you.

Responsibilities
Own Retention KPIs: Drive repeat purchase, LTV, and engagement across email and SMS.
Build Smarter Flows: Create automated journeys that anticipate customer needs: from onboarding and replenishment to cross-sell, upsell, and winback.
Test & Optimize Relentlessly: Run A/B tests on subject lines, offers, design, and timing to maximize performance.
Segment & Personalize: Use data to deliver the right message at the right moment, making every interaction feel tailor-made.
Spot Growth Opportunities: Partner with product and merchandising teams to launch lifecycle-driven promotions and bundles that boost AOV and repeat purchase.
Be the Customer Champion: Map the customer journey, identify drop-offs, and build strategies that bring people back.

Were seeking someone passionate, hands-on, and experienced in performance-driven creative strategy for paid social platforms.

This role is ideal for someone with a background in creative marketing, eCommerce, or digital-native brandswhos excited about creative automation, testing, and scaling campaigns across channels.

Responsibilities
Develop high-performing, direct response creatives for paid social campaigns (Meta, TikTok, YouTube).
Work closely with designers, editors, and writers to deliver engaging visuals and compelling copy.
Lead the end-to-end process: from creative concept to execution, iteration, and performance analysis.
Experiment, test, and implement new formats, angles, and creative strategies.
Collaborate cross-functionally to optimize campaign performance using data insights.
Build scalable, automated creative systems with performance top of mind.
Stay on top of AI tools, platform trends, and audience behavior to keep our creative edge sharp.