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We are hiring Senior Manager Brand Activation
Key Responsibilities:
-Oversee alignment of global Brand Calendar with EM-Hub BUs and define the balance in line with global guidance.
-Oversee the coordination between global, hub and clusters and sign-off of the seasonal EM Brand Calendars.
-In conjunction with Director Brand define the investment strategy based on global and EM guidance with the Hub BUs and Clusters Brand Activation. First point of contact for media agency (MEDIACOM) for media briefing, planning, securing clusters will follow media guidance and execute with excellence.
-Provide campaign objectives and KPIs upfront and analyze post-campaign performance including ROMI across Israel and with alignment to EM benchmarks
-Provide Clusters with a framework, guidance and process for localized content creation and concept adjustments
-Provide EM framework and priority guidance for Digital/ Social Marketing and CRM strategy and management, in collaboration with the group PR and Digital agency, along global guidance and define respective investment strategy in conjunction with Director Brand and EM BU heads.
-Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies.
-Lead the creation and delivery of agency briefs to ensure responses are insight led, aligned with global guidelines, inspirational and on budget.
-Steer the MWB allocation across the Market alongside the Brand Directors and Hub teams and within Global guidelines as part of the planning process.
-Coordinate with EM hub WHS, EM hub DTC and EM hub E-com teams and align Brand Marketing strategy and framework is aligned with EM quarterly Brand Calendar as well as EM commercial targets.
-Brand Partners- Build, guide and optimize the Brand Partners portfolio to maximize impact with accordance to Brand KPIs and business objectives.
DIGITAL:
-Performance Marketing- Contribute to the definition of KPIs for content across channels and platforms. Inform and monitor the teams KPI performance Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular
-Contribute to driving efficiency in digital asset creation, curation and optimisation by evaluating solutions..
-Market contributor of digital content best practice; enable a team culture of benchmarking and collaboration.
-Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and considering campaign content planning / consumer journeys.
-Partner with the Analytics, Media Activation and Consumer Engagement to utilize consumer insights that can better direct content performance.
-People management: Coaching and Development, Hiring, Promote Test and Learn culture. Live the Leadership Framework. Provide leadership alongside the fellow Category Digital Content, Planning & functional Consumer Engagement Heads as key member of the Digital Activation Content heads management team.