Required Senior PPC Campaign Manager.
Own and operate inbound and outbound marketing campaigns across various product offerings globally, including sales promotions, content marketing, meetups/events, and ABM offerings.
Act as an in-house expert on marketing attribution, and build better data-driven customer growth models.
Work closely with Product, BI, Sales, Marketing, and Creative teams, to envision and execute top-notch, content-first campaigns.
Manage, monitor and analyze the marketing activity. Identify the key success engines, risks, and other actionable insights, to ongoingly increase our overall ROI, and to enrich and improve our marketing infrastructure.
Iron flat processes to perfection, define requirements for lead nurturing, lead scoring, creative reports and customized views in SF. Manage campaign integration through different platforms.
Requirements:
5+ years in marketing PPC campaign management and supply generation.
Extremely knowledgeable and have vast experience with buying platforms such as Google Ads, FB, and other relevant platforms.
ROI driven with strong analytical skills.
Vast knowledge in SaaS marketing disciplines, including funnels architecture and pipeline optimization.
Strong skills in utilizing marketing tools, including CRM (Salesforce) and marketing automation (Marketo).
Excellent verbal and written communications skills.
Solid project management skills with keen attention to details.