We are looking for a Marketing Automation Specialist to join our Marketing Team.
We're looking for someone who can plan, develop and implement automated marketing campaigns in order to increase user retention, engagement, and conversion rates.
You will need to know our users and their needs, set up and deploy new emails and in-product flows, analyze and optimize for specific segmentations. Youll identify new opportunities for the user lifecycle and drive engagement and retention efforts that have a direct impact on the business growth and revenue goals.
We are looking for a motivated, innovative and results-driven person, with a passion for marketing, user experience, and optimization.
About The Role:
Manage end-to-end automated marketing campaigns: from ideation, through set up & segment and ends with analysis & optimization.
Continuously experiment: execute A/B tests on email concepts, subject lines, content, sending times, layouts, and more.
Collaborate with designers and copywriters, identify target audience segments and capture feedback from multiple stakeholders.
Build a cross-channel experience with several touchpoints, like emails, in-product, pushes to create automated, triggered, and transactional programs.
Monitoring and analyze campaign ongoing and end results, to deliver recommendations based on insights and troubleshooting when necessary.
Operating an admin system, analyzing & reporting, testing and project management.
Requirements: 2+ years of experience in marketing automation-preferable in a SaaS company
Understanding of email best practices for email creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies
Experience with marketing automation /email marketing platforms
Basic + knowledge of HTML and content management systems
Self-motivated, creative thinker with a can-do attitude
Project management skills with exceptional attention to detail
Analytical mind, with the ability to make data-driven recommendations.
This position is open to all candidates.