לוח משרות דרושים מנהל שיווק בראש העין

we are looking for a Strategic Marketing Director.
What Would you do?
Define and oversea execution of the companys marketing strategy
Develop and execute marketing plan for our Digitals products and services
Develop compelling messaging and positioning that resonates with the identified target segments.
Collaborate with cross-functional teams to align product marketing strategies with overall business goals.
Lead Demand Generation and Funnel Health:
Design and execute demand generation strategies to drive leads and opportunities across various regions, channels and platform
Establish key performance indicators (KPIs) for demand generation efforts and monitor their status regularly.
Analyze funnel health metrics, identify areas for improvement, and adjust strategies and tactics as needed to optimize conversion rates
Develop, implement, and execute Account Based Marketing working closely with sales and business development organizations
Product Content Creation:
Develop and manage a content strategy that supports the entire customer journey
Collaborate with product, sales, and marketing teams to create engaging and informative product-related content, including whitepapers, case studies, videos, and more.
Ensure content aligns with the buyers journey and effectively addresses customer pain points and needs.
Performance
Analyze reports on global marketing activities, including campaign performance, lead generation, and ROI.
Present findings and insights to executive leadership during Quarterly Business Reviews (QBRs) and other core meetings.
Utilize data-driven insights to refine strategies and make informed decisions to enhance demand generation efforts.

we are looking for a Marketing Automation manager.
What Would you do?
Ensure seamless hands-on execution of our digital marketing operation initiatives from inbound to funnel migration. Work in a dynamic B2B environment and collaborate closely with global and local stakeholders to streamline the creation, production, and dissemination of marketing materials across diverse channels.
As a Marketing Automation manager you will be responsible for:
1. Tool Ownership: Take charge of marketing operations tools and databases, including CRM (Salesforce), marketing automation platforms (Marketing Cloud), form creator platforms, WordPress, BI tools, etc.
2. Database Management: Supervise regular maintenance of marketing databases for optimal performance.
3. Database Integrity: Ensure the quality and integrity of databases across Salesforce and Marketing Cloud.
4. Develop automated marketing journeys from idea to structure throughout the client lifecycle, from lead to opportunity.
5. Hands on execution and management of complex end-to-end automated journeys and ad-hoc marketing campaigns including setup, segmentation, analysis, and optimization.
6. Maintain tracking parameters and tagging logic for all digital and offline activities to achieve comprehensive funnel tracking.
7. Salesforce Management: Serve as the Salesforce representative for marketing, overseeing tasks, edits, features, requirements, and campaign logic to ensure adherence to best practices
8. Project Coordination: Liaise with marketing, agencies, sales, and internal teams on collaborative projects, maintaining organization within project management tools like Asana or Monday.com.
9. Technology Exploration: Research, identify, manage, and orchestrate new marketing technology projects in conjunction with IT and relevant marketing team members.
10. ABM Integration: Integrate and lead Account-Based Marketing (ABM) platform projects to bolster segmentation strategies.