לוח משרות דרושים מנהל שיווק

We are currently seeking a Market Access Manager, to be based in our local country organization in Petach Tikva.
ROLE OBJECTIVE

Develop & maintain strong working relationships with health funds decision makers to support current & future organizational objectives, mainly contributing to listing of key brands in health funds
Engage in strong long-term partnership with payers and other stakeholders and act as the one voice for LOC to payers and institutional affairs stakeholders in conjunction with LOC strategy and priorities
Explore new access opportunities
ACCOUNTABILITIES

Provides support on access issues and assists in coordinating the cross-functional team work for internal and external success
Build a mutually beneficial relationship with customers, for both fast short term and long-term results
Understand customers, their environment, potential, and needs and then provide customized solutions with products and services, preferably innovative services, and then obtaining firm commitment.
Use available resources and invest according to business plan
Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the products
Communicate effectively within the organization to ensure fulfilling the achievement of products objectives.

As a Product Merchandising Coordinator, your goal is to make sure the brands product pages fit the brand's purpose and vision. You will be dealing with the launch of new jewelry plans, from start to finish, from the merchandising and technical side.

Your goal is to take a product and turn it into a product page that customers will understand. In this role your main responsibilities are to deliver the best product pages according to the merchandising Gantt, manage the launch of the new collection and optimize existing products.

Responsibilities
Manage all new product releases.
Deliver high-pressure tasks in a short period.
Make the product pages approachable, easy, and quick to understand.
Manage multiple people's responsibilities to have projects done on time, like, production, design, SEO, performance marketing, brand and product team to ensure the best collection launch.
Ordering samples for new products
Work closely with the creative team during post-production, giving feedback on images and edits, as well as making the final selection for product page galleries.
Overlook the catalog manager throughout the process of creating new product pages.
Review all product pages with precision before launching.
Support the ongoing life cycle of products across sites, by constantly reviewing old product pages to see where they can be improved
Stay up to date on competitors, jewelry, and industry trends.
Add to Card improve CVR by analyzing customer behavior on the product page

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities. The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events. Responsibilities: Focus areas include Demand and lead generation Lead nurturing Conversion rate optimization Brand building Customer retention Maximizing customer revenue Budget management Driving collaboration across teams Organizing Events PR Key Accountabilities:
* Delivering the audiences and the qualified leads that will drive commercial growth
* Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
* Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
* Ongoing reporting of campaign performance in line with MQL and SQL targets
* Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
* Working closely with sales teams to implement effective lead nurturing processes.
* Development and implementation of nurture workflows and sequences within the Marketing Automation system.
* Experience in ABM campaigns – an advantage.
* Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
* Working with Brand to ensure on-brand communications are delivered within all campaigns.
* Having a commercial view of the customer and putting in place marketing activities to help drive retention
* Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
* Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
* Coordinate logistics, sponsorships, and speaking engagements at relevant events.
* Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
* Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.

We are looking for a Data-driven, self-motivated and creative individual with strong operational, commercial, and analytical experience with outstanding interpersonal skills.
In this cross-functional role, the Business Operations Manager will support forecasting, operations and deal execution, will perform business and sales analysis, create dashboards and reporting, structure and enforce processes, and systems utilization with a clear aim to support the general success of the sales team and act as a liaison between the sales organization and all other business units.
Essential Duties and Responsibilities:
Support global data collection, forecasting, planning and processes used within the global sales organization.
Work closely with the operation team on planning and prioritization process to optimize availability and lead time delivery.
Serve as Global Focal point for sales ERP and CRM system requirements, maintain and improve data integrity within the system.
Proactively monitor and report on business KPIs on all GTM aspects.
Supports the equitable assignment of sales force quotas and ensures quotas are optimally allocated to all sales channels and resources.
Monitors the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization.

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

As a Multi-Channel Engagement Specialist, you will be accountable for designing, shaping, and transforming the multi-channel engagement of the cluster through incorporating integrated social, digital, and personalized experiences that will support business growth, uncover market-level efficiencies, and drive better customer and patient experiences. You will ensure the execution of Multi-Channel Engagement (MCE) plans in close alignment with the MCE Manager. Additionally, you will actively support Product Managers with digital and MCE campaigns.
Additional core responsibilities:
Facilitating digital campaign management to drive customer engagement and delivering channels and customer usage insights for ongoing optimization of customer experience and business plans. Support brand teams, in consistently looking for new and better ways in running campaigns to improve campaign performance and digital engagement.
Supporting and coordinating digital projects within customer journey planning, specifically marketing automation campaigns, and executing digital marketing plans to support customer engagement.
Utilizing Engage CRM to foster a personalized MCE approach.
Managing KPIs monitoring and MCE metrics and dashboard to assess the effectiveness of activities.
Following up with agencies and other vendor partners to ensure the execution of the plans.

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are now searching for a Senior Content Marketing Manager (Manager, not just Writer) with significant experience in B2B content marketing to join our content team.

The ideal candidate:

We are looking for a dynamic personality, someone who can take initiative, lead projects, connect the dots, and make things happen - also by always asking the right questions, pushing boundaries, and questioning the status quo.

Obviously, as a Senior Content Marketing Manager, the ideal candidate will also have to be a proven, versatile writer who can copy-edit and line-edit different types of materials (written by others) to make sure strategy and tone are aligned with the big picture.

Responsibilities:

For about half the time, you will write engaging materials that range from short-copy to ebooks and everything in between.
This requires collaborating with stakeholders from other teams, understanding (and questioning) briefs, and delivering quality materials on tight, dynamic deadlines.
For the other half of your time, you will help other team members see the big picture, connect the dots, and uphold high standards regarding alignment of strategy and voice while regularly meeting deadlines.
This requires a dynamic, never-settling, and curious personality, someone well-versed in moving projects from A to Z, and someone who is relentless in their passion to make sure everything we create is top-notch, not only their own tasks.
In between, you will also own and lead content projects initiated by the Head of Content, VP Brand, Chief Strategy Officer, and yourself.
This requires the ability to hear something once and then run with it.
The person in this role will also help with the daily prioritization of the entire teams tasks, which requires a strategic mindset.
They will regularly help other team members solve problems on the go, ensuring we meet deadlines while providing quality materials.
Developing great connections with stakeholders from other teams and a fantastic understanding of the subject matter will be crucial to succeed in this role, which requires a curious, self-starting personality, too.

We are looking for a Product Marketing Lead Manager to join our team. This individual will lead our PLG and SLG Product Marketing efforts for our generative AI-powered API developer product, Programmable Media, and is expected to have a strong technical background and bring innovative ideas and creative strategies to accelerate our growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here in our company.
Responsibilities:
Drive product marketing for our API product line, Programmable Media.
Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts.
Bring deep API, developer and PLG subject expertise to the product marketing team to improve our PLG motion.
Craft compelling product messaging and stories for key use cases, industries, personas and market segments.
Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions.
Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption.
Drive pricing and packaging for Programmable Media self serve packages
Launch new innovations to market.
Advise product roadmap in close partnership with product management and product strategy teams.
Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials.
Represent us at thought leadership, demand generation and company events as the image and video API SME.
Analyze the market and key competitors to articulate differentiators.
Work with the PR and AR teams to brief media and analysts.
Drive win/loss program for Programmable Media to understand why we win or lose.

We are looking for a Marketing Specialist.
,Our marketing specialist should have a passion for the detail-oriented
hands-on tasks involved in managing a diverse array of marketing processes and tools.
Your main responsibility will be to aid in the development, measurement, optimization, and scaling of marketing initiatives. You will handle data and insights through the CRM platform (salesforce.com) and automation tools. By collaborating with the extended team, including the Sales Development Representatives, your goal is to provide effective support, build lead generation pathways, and craft experiences that drive impactful results.
You will report directly to the VP of Marketing
What youll do:
Actively manage, maintain, and enhance Marketing Automation capabilities
Maintain and optimize lead nurture funnels
Develop and manage outbound emails for content and targeting, landing pages, and forms
Technically own Marketing tools, explore new tools, and help integrate them into our environment
Collaborate and support the Sales Development Team to empower the SDR team with better processes, tools, and automation
Analyze data and reports, assess trends, and work with the marketing team to determine the actions for optimizing campaign performance
Execute marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Regularly audit and identify opportunities to enhance our marketing programs and processes
Proactive problem diagnosis, troubleshooting, and resolution
Maintain the database and prepare sales & marketing leads, meetings, and reports