As the Customer Marketing (CMM) Manager, you will be accountable for creating value and financial impact for our company.
You will embed within your market, world class CM capability that drives net revenue per case and value share.
Your ability to manage your distributors at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the sales team
You will lead the brand equity building of the Bacardi Martini portfolio at the point of purchase in your market
Proactively seek opportunities across outlet segments to engage consumers with our brands and grow market share
You will lead and inspire the local Bacardi team and the distributor teams to be thorough and meticulous in planning and to execute with excellence at the point of purchase.
Lead and Infuse creativity in the local Bacardi team, distributor teams, advertising agencies and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage competitive brands. Within the remit of global brand strategies.
Work in close coordination with consumer marketing to develop a strong relevant digital strategy for our brands in your market within permissible local laws and CSR.
Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase, inspect event activations, work alongside distributor sales and marketing teams to demonstrate the importance Bacardi attaches to excellence at the point of purchased and check competitor activity.
Inspire and drive the spirit of The First Mover Advantage at the point of purchase with the Distributor and Bacardi teams, in order to achieve a competitive advantage vis a vis competition.
You will lead the markets capability to win customer support in On- and Off-Premise channels for Category and channel plans whilst improving value share and net revenue per case
You will deliver the markets Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company
You will collaborate with the Global Innovation team to drive the effective commercialization of Local innovation.
You will provide feedback around the Commercial Planning Processes and Pictures of Success to your Area Manager and the Customer Marketing Manager - MEA
CRITICAL EXPERIENCES FOR SUCCESS
To be successful in this role you will be
Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
Self-motivated and have an entrepreneurial approach
Very well informed of the Israeli spirits market both on and off trade
Hardworking with attention to details
Positive, patient with fantastic networking skills
Organized and confident
Able to communicate clearly and effectively to your stakeholders
Team player, Transparent in your dealings and trustworth
Able to report, analyse, measure the efficiency of your strategy in the market
Experience in matrix operation
MBA with a Sales or Marketing specialization - preferred
Minimum 7-10 years sales/marketing experience in FMCG or Alcohol and Beverage industry
Proficiency in MS Office
Local language(s) knowledge along with excellent communication in English
Bacardi is an equal opportunity employer that values workforce diversity.
המשרה מיועדת לנשים וגברים כאחד.