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oox is looking for a Senior Product Marketing Manager who will play a key role in our product positioning and brand management.
As a Product Marketing Manager, you will:
Be responsible for planning and executing our product terminology and announcements, owning the brand positioning both internally and externally.
Manage and uphold brand consistency across all internal and external touchpoints. Collaborate with cross-functional teams (Product, Growth, RnD, CX) to ensure the brand messaging aligns with company objectives and resonates with our merchants.
Create a product marketing roadmap by working closely with product, growth, and R&D.
Take ownership of user advocacy initiatives, including organizing and conducting user interviews, planning case studies, and user feedback. Leverage insights to enhance marketing tactics, user experience, and product awareness.
Hands-on approach, willingness to dive into the day-to-day tasks like creating content, measuring impact, and ensuring our work is executed at its highest quality.
Write and maintain UX copy for features under your ownership.
Adopt new and existing features within our existing user base.

We are looking for a Product Manager to drive the development of our echo system platform and our proxy product.
In your role, you will be responsible for defining, prioritizing, and driving the development of innovative solutions that enhance our proxy services and internal ecosystem platform.
What Youll be Doing:
Lead our proxy product strategy and vision, develop and articulate a clear vision and strategy aligning with the companys overall strategic objectives.
Engage with our customers to gather feedback and understand their needs, pain points, and usage patterns. Translate customer insights into actionable product improvements and new feature development.
Lead our ecosystem platform, including billing and integration with other systems. Work closely with the Finance and rev ops teams.
Engage with internal customers to gather feedback and understand their needs, pain points, and usage patterns to create a better workflow.
Manage internal supply and demand operations to align the business value and the IP acquisition strategy. Collaboration with marketing, BI, and engineering.
Manage dev-tool product line with >$3M book of business. Boost the developer experience and user retention. Work closely with the CS teams.
Leading new self-serve and PLG motion of your product line. Collab with other PMs, marketing and engineering teams.
Create and maintain a product roadmap: Define and manage the product roadmap for both areas, setting priorities based on strategic objectives, market opportunities, and customer feedback. Ensure timely delivery of features and enhancements.
Plan and coordinate product releases, considering dependencies with other products and potential impacts on stakeholders.
Work & communicate closely with all the stakeholders: R&D, Customer success, sales & marketing.
Define key performance indicators (KPIs) for the product. Monitor, analyze, and report on product performance, making data-driven decisions to drive product growth and customer satisfaction.

Required PRODUCT MARKETING MANAGER
For nearly 30 years, the incredible minds at our company around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
As Product Marketing youll:
Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collaterals.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize business potential of existing/new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
You will report to the GM of the Cyber & Web Intelligence group and be part of an industry leading product management.
The role requires handling exciting marketing activities and hands on operations.

We are looking for a Senior Product Marketing Manager to join our team in Jerusalem, Israel. This is an amazing opportunity to work with the Global Marketing team. The team consists of 7 team members and is reporting to the Director, Product Marketing. We have a great skill set in Marketing and we would love to speak with you if you have the skills!
What will you be doing in this role?
As a Senior Marketing Manager at Ex Libris, you'll be responsible for creating effective marketing programs, developing collaterals to promote Ex Libris products, and writing engaging content to raise brand awareness and generate leads.
You will work closely with regional marketing teams to help with campaign execution and with the product teams to increase the adoption and satisfaction of existing customers. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.
A typical day might include the following-
Convert product value proposition to Sales Enablement
Define our solutions messaging.
Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, and infographics.
Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
Work with the Product team to understand what the latest product updates are and how they should be promoted.
Hours of Work / More important information for you:
Our base is in the Jerusalem, Israel office, working in a hybrid model.
This is a full-time position.

As a B2B Content Development Specialist, you will play a pivotal role in shaping our voice in the cybersecurity industry. Your expertise will drive the creation of compelling content, including presentations, white papers, data sheets, and social media posts. Utilizing storytelling, metrics-driven strategies, and AI tools like ChatGPT, you will engage our B2B audience, showcasing our solutions' value and how we stand out in the cybersecurity space.

Key Responsibilities
Develop and execute a content strategy that aligns with our business goals and target audience needs.
Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience.
Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.

A Product Marketing Manager role involving:

Being an expert on the company's products, market, and understanding customer needs to identify marketing opportunities
Collaborating with product team and leveraging data insights to drive impactful strategies
Full ownership of customer retention funnel - planning, execution, tracking, and optimization
Improving website/app engagement and conversions via digital marketing tools
Developing new marketing strategies and products based on market/competitive analysis
Planning and executing go-to-market strategy and product launches
Delivering results in engagement, conversions, and customer retention
Close collaboration with product, R D, and data teams
Managing reporting, monitoring, and tracking of various campaigns