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We are looking for a Product Marketing Lead Manager to join our team. This individual will lead our PLG and SLG Product Marketing efforts for our generative AI-powered API developer product, Programmable Media, and is expected to have a strong technical background and bring innovative ideas and creative strategies to accelerate our growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here in our company.
Responsibilities:
Drive product marketing for our API product line, Programmable Media.
Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts.
Bring deep API, developer and PLG subject expertise to the product marketing team to improve our PLG motion.
Craft compelling product messaging and stories for key use cases, industries, personas and market segments.
Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions.
Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption.
Drive pricing and packaging for Programmable Media self serve packages
Launch new innovations to market.
Advise product roadmap in close partnership with product management and product strategy teams.
Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials.
Represent us at thought leadership, demand generation and company events as the image and video API SME.
Analyze the market and key competitors to articulate differentiators.
Work with the PR and AR teams to brief media and analysts.
Drive win/loss program for Programmable Media to understand why we win or lose.

we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.

We are seeking an experienced and dynamic Corporate and Product Marketing Director to lead our marketing efforts and contribute to the overall success of our company.
The ideal candidate will have a proven track record in developing and executing strategic marketing plans for both corporate branding and product promotion. This role requires a strategic thinker with strong leadership skills and a creative mindset.
Your responsibilities will encompass both product marketing and corporate marketing.
RESPONSIBILITIES
Develop and execute the product and solutions marketing strategy and associated collaterals including: web site content; campaigns; case studies; white papers; brochures; presentations and interviews of our products and solutions
Develop and execute corporate marketing materials including PRs; corporate presentations and materials working hand in hand with our executive management members
Work with product and sales teams and create marketing messaging that create business value Engage with key stakeholders, including customers and partners, to gather feedback for continuous improvement.
Present in conferences and attend panels and conduct interviews representing Gilat.

The Business Development Manager plays a pivotal role in the strategic growth of the company by identifying, developing, and capitalizing on new market opportunities. He/She is tasked with understanding the evolving needs of merchants and ensuring that the payment solutions offered remain relevant, efficient, and competitive.

Responsibilities:

The Business Development Manager holds a key position in setting and executing the growth strategy of the payment services provider, ensuring that the we remain a preferred choice for online merchants in the ever-evolving e-commerce landscape. responsibilities include:

Strategic Planning: Crafting and executing strategies to expand the companys client base, ensuring alignment with the broader organizational goals.
Market Analysis: Continuously monitoring and analyzing e-commerce trends, competitor movements, and technological advancements to identify potential areas for growth and differentiation.

.Partnership Development: Building and nurturing relationships with onlin merchants, tech platforms, and other potential partners, enhancing the providers ecosystem and reach.

Product Collaboration: Working closely with the product and tech teams to ensure that the payment solutions offered cater to the evolving needs of online merchants and remain at the forefront of innovation.

Stakeholder Management: Serving as a bridge between internal stakeholders (like product, finance, and operations) and external parties, ensuring seamless communication and alignment in initiatives.

Revenue Growth: Driving revenue growth by converting leads into clients, upselling to existing clients, and ensuring that the organization maintains a strong market presence.

Feedback Loop: Gathering feedback from clients and partners to inform and improve offerings, ensuring that the organization remains responsive and adaptive to market changes.