A very profitable Ecommerce startup needs a CRM and Retention Director.
This is a very rewarding full-time position in Ramat Hahayal, Tel Aviv.
Job Responsibilities:
Drive the vision and strategy in order to engage customers and deliver business growth.
Lead advanced segmentation projects in order to deliver a truly personalized marketing program.
Manage a team of talented channel marketers, ensuring their continued development and growth.
Drive a single view of the customers experience and interactions with the company, ensuring that communication is optimized in a client-centric fashion.
Build testing road-map and work to continually test, iterate and optimize the efforts to increase the effectiveness of all channels.
Set and drive the vision for channel measurement and analytics, ensuring there's an appropriately measuring performance and impact and use it to inform campaign planning and optimization.
Requirements:
4+ years of Marketing experience including senior level experience in CRM, email marketing and analytics.
Deep experience with industry leading CRM tools and marketing technology.
Team management experience preferably in building and developing high performing teams.
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets.
Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
Data-driven and knowledge of optimizing marketing programs.
In-depth understanding of consumer mindset and have a dedication to great consumer experiences.
Problem solver and a high level of accountability.
Experience with Bronto - Advantage.
Native level English speaker.