Digital Transformation & Innovation Manager.
Challenge, create and design the business and marketing capabilities and paradigms in the changing digital eco system, to better connect and influence people - consumers, partners and team - to drive life time value ensuring sustainability and growth.
* Lead and set the strategic road map of digital and technology-based transformation while orchestrating & integrating team, organization and partners.
* Continues exploration and learning of trends, methodologies, processes, technology platforms and partners, to establish new capabilities for the organization driving optimization, efficiency and standardization.
Requirements:
Essential Knowledge, Experience and Qualifications:
* Proven change Leader.
* In-depth understanding and experience in consumer experience and data driven marketing.
* In-depth understanding and experience in digital media.
* Experience in managing the digital department at a medium-sized company.
* Experience in establishing and managing e-commerce platforms in marketing orientation and / or product manager at B2C - a significant advantage.
* Experience and vast knowledge in analytics tools (e.g. Google analytics, Optimizely, Hotjar, etc.), ability to read reports, present findings and draw conclusions - mandatory.
* Familiarity with CRM systems & Marketing Automation.
* An explorer, curious and passionate about digital world.
* know how to translate opportunities and strategy into actions and operative activity.
* Excellent interpersonal communication skills, ability to lead, motivate, collabo.