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we are looking for a Strategic Marketing Director.
What Would you do?
Define and oversea execution of the companys marketing strategy
Develop and execute marketing plan for our Digitals products and services
Develop compelling messaging and positioning that resonates with the identified target segments.
Collaborate with cross-functional teams to align product marketing strategies with overall business goals.
Lead Demand Generation and Funnel Health:
Design and execute demand generation strategies to drive leads and opportunities across various regions, channels and platform
Establish key performance indicators (KPIs) for demand generation efforts and monitor their status regularly.
Analyze funnel health metrics, identify areas for improvement, and adjust strategies and tactics as needed to optimize conversion rates
Develop, implement, and execute Account Based Marketing working closely with sales and business development organizations
Product Content Creation:
Develop and manage a content strategy that supports the entire customer journey
Collaborate with product, sales, and marketing teams to create engaging and informative product-related content, including whitepapers, case studies, videos, and more.
Ensure content aligns with the buyers journey and effectively addresses customer pain points and needs.
Performance
Analyze reports on global marketing activities, including campaign performance, lead generation, and ROI.
Present findings and insights to executive leadership during Quarterly Business Reviews (QBRs) and other core meetings.
Utilize data-driven insights to refine strategies and make informed decisions to enhance demand generation efforts.

The leader in print enhancement, is actively seeking a visionary VP of Marketing to drive our strategic marketing initiatives. This position is a unique opportunity to shape the future of our marketing department and contribute significantly to our global brand positioning and revenue goals in the commercial and packaging sector.
What Youll Do:
As a Marketing Leader, you will work closely with your marketing team and a variety of cross-functional teams to oversee, develop, and deploy various marketing initiatives and branding efforts to achieve business objectives. You must have a successful track record of establishing and leading marketing strategy in a dynamic, high-growth environment. The ideal candidate will have significant expertise in building awareness, creating brand differentiation, and developing programs that drive revenue. Importantly, you will need to develop and execute a variety of specific marketing initiatives that align with the company's go-to-market moves that we are seeing success with today, including product-led growth and channel marketing.
Build the brand, increase awareness, and establish us as the clear leader in the digital embellishment market.
Grow our global scalable demand leads to deliver our revenue targets over the coming years.
Maintain and optimize the annual marketing plan which includes a comprehensive set of objectives, programs, budgets, and people to guide our efforts and results.
Plan and execute our global events plan.
Develop strong cross-functional partnerships across the organization, particularly with Sales, Channels, Product, and Customer Success
Own the messaging framework and ensure it is used consistently across all customer-facing roles and assets.
Stay informed and understand market trends, the competitive landscape, and our key differentiators to inform long-term positioning and marketing strategy.