We are hiring a marketing expert to directly manage & execute marketing activities for regional teams.
This is a great opportunity for a marketing professional who wants to take the next step in his or her career and work in the marketing team whos taking the enterprise software industry by a storm.
Key goals
Align marketing plan and execution with region needs.
Execute offline and online campaign strategy to meet corporate and field objectives e.g. leads to Sales, awareness, advance major accounts, Industry/trade/User group, our company and Partner events.
Localize marketing programs (offline and online) based on region needs Key focus.
Plan and execute all regional, field campaigns.
Improve ROI from field campaigns by:
a) Online activities (webinars, social, email).
b) Offline activities (large/small industry events, customers events, etc.).
c) Focused Resource management.
Help support overall marketing activities.
Improve and increase database in the region.
Roles & Responsibilities
Plan, implement and execute the go-to-market plans and supporting integrated marketing communication campaigns to drive interest and advance prospects through the NAM regional sales funnel.
Align marketing program strategy with region needs on an annual/ quarterly/monthly cycle.
Set strategy, plan and run regional campaigns and events (with support from corporate marketing team and in coordination with Sales teams). Online Lead generation consistent with regional sales capacity.
Measure and track online/offline events performance.
Targets Meeting Leads goals set with Sales for in- field activities (Quarterly).
Meeting overall region marketing targets (Quarterly).
Meeting region revenue targets (Quarterly).
Interfaces Corporate Marketing Team (In HQ) regional Sales managers. Product management.
Cross company management.
Travel required.
Requirements:
Skills B2B/B2E.
Marketing programs experience (at least 3 years).
Field marketing go-to-market planning and execution experience.
Strong interface with Sales and Partners.
Analytical skills (planning, measuring, and analyzing marketing program results).
Marketing automation and salesforce experience (Marketo Major advantage).
Experience working with remote peers/managers advantage.
High level of English.