Were seeking a strategic VP of Marketing to lead our growth and brand evolution. In this high-impact role, youll be an essential key member of our executive leadership team, contributing to company-wide strategy and decision-making.
Responsibilities:
Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, Marketing Automation, and social media
* Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals
* Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact
* Manage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc.
* Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendors
* Oversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with data and Product teams
* Drive social media strategy and community engagementresponding to trends, managing influencers, and own our visual identity and tone of voice across social platforms.
* Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growth
* Partner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiatives
Requirements: * 10+ years of marketing experience, including at least 5 years in leadership roles, preferably within B2C tech companies and large-scale consumer apps
* Proven track record of building and leading successful consumer brands in the Israeli market - Must
* Experience developing and executing marketing strategies while managing significant budgets
* Hands-on expertise in digital advertising, media buying, analytics, and Marketing Automation tools
* Demonstrated ability to build, mentor, and scale high-performing marketing teams
* Strong collaboration skills with external agencies, media buyers, and creative partners
* Creative and data -driven mindset with a focus on experimentation and insight-based decision-making
* Excellent strategic thinkingable to simplify complex challenges, communicate clearly, and make smart data -driven decisions
* Relevant academic degree in Marketing, Communications, or a related field
* Fluent in Hebrew and English, both written and spoken.
This position is open to all candidates.