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Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive us for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

Required MARKETING WEB DEVELOPMENT LEAD
Herzliya
Are you an all-star web developer? Are you an expert in WordPress, HTML, CSS, JavaScript, and PHP? Then this may be the position for you!
We are looking for a web development leader to join the Marketing organization to help build, maintain and transform our websites and other innovative, company-wide projects as well as take full ownership of the teams processes and KPIs.
The ideal candidate will have great communication skills, a knack for great UI/UX, eye for design, excellent technical skills, and the knowledge and experience to bring them together.
What youll do:
Own the foundation and functionality for how we present content to potential clients across 10 languages through an optimized, enjoyable, and informative web experience.
Lead cross-team efforts and manage the teams priorities and ongoing tasks
Create UI features with beautiful, functional, and scalable components for a web application, using best-fit technologies.
Work closely with other stakeholders - including but not limited to the SEO, design, localization teams - to understand the business needs and translate them into effective designs and infrastructure.
Own your domain to ensure code quality, performance, and scalability of our website.
Inform decision-making and guide information design for marketing programs across landing pages, subdomains, emails, blogs, CMS customizations, and marketing automation.
Provide an engineering perspective on user flow, architecture, and implementation, to help scope projects and identify smart, scalable, and flexible ways to meet goals.
Create and maintain documentation for workflows, processes, and post-mortems.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee critical diverse functions, all revolving around our main marketing product the website, attracting hundreds of thousands of visitors every month.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools.

We are on the lookout for a capable and driven Director of Marketing Strategy to drive our growth trajectory to new heights. This role sits at the intersection of marketing strategy and analytics - we rely on your expertise to make sharper business decisions, optimize our overarching business strategy, and propel our impact in the entrepreneurial ecosystem. This is your opportunity to make a real impact, not only on our growth but also on the future of millions of budding businesses worldwide.
Your Key Responsibilities
* Lead and execute comprehensive marketing strategies, serving as the central figure in all marketing activities; align marketing efforts with overarching business goals and objectives
* Collaborate with sales and product teams to ensure alignment of marketing strategies with business goals.
* Identify potential growth opportunities, deriving from your forecasts, and drive the strategic plans, campaigns, and tests to capitalize on them.
* Bridge the gap between front-line marketers and senior leadership, establishing an efficient dialogue of growth-driven insights.

We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance

looking for a highly skilled senior marketing manager to join us.
responsibilities:
go-to-market strategy:
develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
content creation and messaging:
create compelling marketing collateral, including product messaging, marketing enablement materials, and case studies.
manage the content development for various channels, including website, blog, social media, and industry publications.

product:
work closely with our product team to provide them with the necessary tools, and resources to effectively communicate our product value propositions.
manage the development of our materials.

customer advocacy:
work closely with our cx teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
leverage customer feedback to enhance product positioning and inform future product development.

collaboration:
collaborate with product management, cx , and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

how does your day-to-day as a marketing manager look like?
plan and execute highly effective campaigns in various digital marketing channels:
you will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
promote via the website and inbound email campaigns product releases, events invites, webinars, articles, etc.
work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
work closely with a team of designers and content to assist with marketing assets and website management.
assist with our online community- related operational efforts (marketing-operations related tasks)
in this role, you will report directly to the vp marketing and collaborate with other departments - product, sx, growth , etc.

we seek a highly organized and detail-oriented marketing automation manager to join our team.
the ideal candidate will have a strong background in marketing operations, data analysis, and project management. this role will be responsible for optimizing marketing processes, implementing marketing technology tools, and ensuring the efficiency and effectiveness of our marketing campaigns.
you will be responsible for optimizing the user journey by generating new arr, upsells and limiting churn.

what youll be doing
overseeing and optimizing marketing automation processes to enhance workflow efficiencies and improve user engagement.
tracking, analyzing, and reporting on marketing campaign performance to inform strategic decisions and enhance customer satisfaction.
implementing and managing marketing technology stacks to ensure seamless execution of campaigns and strategies.
facilitating continuous improvement by identifying and implementing process enhancements within the marketing department.

A cyber security services and platform company whose mission is to help our customers react faster and smarter and stay ahead of security threats, by creating secure digital ecosystems. automates processes to detect and prioritize threats early and respond rapidly and decisively.

part of the UST Global family. Some of the worlds largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

looking for a creative Sr. Content Marketing Manager to help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Content Marketing Manager, you will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

You are a self-starter with a creative mind, who is capable of excelling in a fast-paced environment by taking ownership of content marketing activities related to cybersecurity services. Artistic, with an attention to detail and an eye for quality, as well as the ability to be a creative writer are minimum required skills for this role.

Responsibilities:
Develop and execute the content market strategy for various security services.
Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy.
Build engageable thought leadership material to drive demand for services.
Create compelling written articles and press releases for the media to drive share of voice.
Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services.
Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select to augment their enterprise security operations.

Required RETENTION MANAGER
Join us, where we're driven by the belief life needs play. Were on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
Managing, monitoring, and improving our retention KPIs using the retention channels of the game, including emails, push notifications, and social media.
Establishing protocols in the outbound channels of the game alongside improving existing protocols.
Automating retention systems and integrating AI tools.
Formulating a social media strategy according to performance and goals.
Working with internal and external interfaces to achieve business objectives.