Required Product Marketing Manager
About The Position
We are the leading website creation platform for WordPress, empowering professionals and aspiring creators alike to create incredible websites. The Product Marketing team sits at a strategic intersection, connecting the product, the users, and the market.
We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.
Responsibilities
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.
Requirements: 5+ years of proven experience as a Product Marketing Manager
Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels
Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions
Have experience creating high-end marketing collateral across multiple channels
Ability to work collaboratively and cross-functionally in a fast-paced, dynamic environment
Possess a high degree of design aesthetics, and can guide other stakeholders towards the best results
Have strong proven analytical skills, are data-driven, and are familiar with A/B testing
Self-starter who can work independently and manage multiple projects simultaneously
Experience with targeting SMB/mid-market is a plus.
Excellent verbal and written communication skills in English.
Experience with WordPress and Elementor - an advantage.
This position is open to all candidates.