דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Manager (Social)

About LiveU: LiveU is driving the live video revolution, providing live video streaming solutions for a diverse range of industries, including Broadcast, online, social media, enterprises and public safety. LiveU enables high-quality and reliable live video transmission from anywhere in the world through patented bonding and video transport technology. By creating consistent bandwidth and dependable connections, LiveU empowers organizations to acquire, manage, and distribute critical live video feeds, whether for breaking news, disaster response, or public safety operations, ensuring effective communication and decision-making in real time. Role Overview: We are seeking an experienced and hands-on Product Marketing Team Lead to lead the charge in increasing product adoption by shaping market perception of LiveU’s products. Reporting to the CPO, this role will work cross-functionally to drive positioning, messaging, and go-to-market materials that resonate with target segments & audiences. You will be at the forefront of understanding our market, customers, and competitors, ensuring that LiveU remains the trusted choice for live video solutions.
Key Responsibilities: Market Perception and Positioning: · Define and refine LiveU’s product positioning to align with market needs and emerging trends. · Develop compelling messaging frameworks that highlight LiveU’s unique value propositions and differentiation. · Influence how LiveU products are perceived through collateral development, targeted marketing initiatives, storytelling, and thought leadership. Go-to-Market Strategy: · Collaborate with cross-functional teams to execute product launches that drive awareness, excitement, and adoption. · Partner with sales to develop enablement tools that articulate the value of LiveU products to prospects and customers. · Partner with marketing to define and execute go-to-market plans, ensuring consistent messaging across all touchpoints. Customer Insights and Market Research: · Conduct market research to understand customer needs, behaviors, and pain points. · Build buyer personas and customer journey maps to inform marketing strategies. · Monitor and analyze competitive landscape to identify opportunities to enhance LiveU’s positioning. Product Adoption: · Collaborate with Product Management and Marketing to ensure market-driven product development. · Develop strategies to increase product usage, retention Content: Oversee the creation of high-impact content (white papers, case studies, webinars, videos) to influence market perception.

Were on the lookout for a creative and dynamic Digital Marketing Specialist(maternity leave replacement for 8 months) to help drive our digital marketing efforts. This role focuses on social media, email marketing, and enhancing our online presence across our website and landing pages. Why us? Be part of a company which is at the forefront of live IP-video solutions, trusted by the worlds top broadcasters and sports organizations. With over 5,000 customers in 150+ countries, we are synonymous with innovation and excellence, covering everything from global news to the biggest sports events. Location: Kfar Saba (hybrid) What Youll Do:
* Manage and grow our company's social media presence across LinkedIn, instagram, facebook, and X by planning daily posts and creating content that drives engagement and strengthens brand visibility on each platform.
* Manage paid social media campaigns across different social channels.
* Support creation of targeted email campaigns and landing pages to nurture leads and drive conversions.
* Develop engaging and compelling content for digital marketing campaigns and online/offline advertising.
* Design eye-catching graphics and visual assets for digital marketing campaigns and social media posts.

* Design eye-catching graphics and visual assets for digital marketing campaigns and social media posts