דרושים » אינטרנט ודיגיטל » E-Commerce Paid Campaigns Manager

The E-Commerce Operations Manager will oversee the daily operations of our online stores across multiple regions, including the USA, Israel, Germany, and additional global markets.
This role is pivotal in driving significant growth in online sales, enhancing customer experience, and optimizing our e-commerce platforms.
Key Responsibilities:
Strategic Leadership:
Formulate and implement comprehensive business strategies to enhance online User Experience and increase sales.
Oversee the management of various online platforms, ensuring consistency with our brands standards and market trends.
Team Management:
Lead and develop a team responsible for website management, email marketing, PPC, design, Affiliate, customer service, and logistics.
Set clear objectives, delegate tasks effectively, and monitor the team's progress.
Sales and Marketing:
Drive traffic and conversion through strategic marketing initiatives and promotions.
Work closely with marketing teams to ensure that e-commerce strategies are integrated with broader marketing goals.
Performance Monitoring:
Track and analyze performance metrics, adapting strategies as needed to meet business goals.
Prepare detailed reports on sales performance, customer engagement, and campaign effectiveness.
Customer Experience:
Ensure a seamless and effective customer service operation that enhances customer satisfaction and loyalty.
Innovation and Improvement:
Stay updated on new e-commerce technologies and industry trends to keep the online business ahead of the curve.
Regularly assess operational processes and implement improvements for greater efficiency and effectiveness.

We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.

Required E-COMMERCE MARKETING LEAD
As the E-commerce Marketing Lead, you will play a pivotal role in driving our progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating us through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
Develop and implement marketing strategies for ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
Continuously enhance the customer journey on the platform through A/B testing and user feedback, aiming to improve user experience and conversion rates.

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

Required MEDIA AND CAMPAIGNS BUSINESS LEAD
If you are a visionary strategist with a passion for media and product innovation and a desire to drive tangible business outcomes, we invite you to join our team!
We have recently released in Israel a new media-marketing and promotion tool to allow our merchants and partners to advertise and provide promotional campaigns to end users on the platform.
As Media & Campaigns Lead you will be responsible for driving revenue growth through direct sales and strategic merchant partnerships, optimize presence and performance, work closely with the sales, product, operations global and local teams.
Key Responsibilities:
Build out a strong product positioning and messaging - conduct market research and analysis to identify customer needs and preferences, emerging trends.
Drive demand, adoption, and sales of our media products by effectively positioning them in the market.
Manage all aspects of our media business, from creating pricing schemes to outlining inventory and packaging the offers.
Define key performance metrics to measure the effectiveness of media campaigns, and utilize data-driven insights to optimize strategies for maximum impact for our customers and merchants, and for us as a sustainable revenue source.
Sales enablement - equip the sales teams with the necessary tools, training, and collateral to effectively sell the products, including sales presentations, product demonstrations, and performance tracking.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

We're looking for a Senior Campaign Manager with exceptional knowledge of online marketing, who can contribute to our Media Buying team.
This is an exciting opportunity to join the experts at PiKoYa and to learn from the best in the industry.
As a Campaign Manager, you will be working with different advertising platforms, traffic sources and our in-house ad server to set up online advertising campaigns, monitor them and optimize for maximum revenue.
You will be working closely with management to discover new audiences and high quality traffic for the Games Vertical.
Were looking for a self-starter with a passion for online advertising, who is enthusiastic, optimistic, resourceful, fast learner and a good communicator. This position is vital to the success of our business and has great potential for growth.
Responsibilities:
Work closely with management to prioritize, plan and execute online advertising campaigns, specifically in the games vertical.
Initiate and implement targeting strategies, based on data and research.
Analyze and continuously optimize the performance and profitability of advertising campaigns, by closely monitoring and conducting A/B testing.
Design ads and landing pages independently and collaborate with our graphic design team.
Advertise in various traffic sources.
Manage budget allocations and generate performance reports.
Proactively identify opportunities for process improvement, enlisting and utilizing the help of our software dept.

We're looking for a Senior Campaign Manager with exceptional knowledge of online marketing, who can contribute to our Media Buying team.
This is an exciting opportunity to join the experts and to learn from the best in the industry.
As a Campaign Manager you will be working with different advertising platforms, traffic sources and our in-house ad server to set up online advertising campaigns, monitor them and optimize for maximum revenue. You will be working closely with management to discover new audiences and high quality traffic for the Games Vertical.
Were looking for a self-starter with a passion for online advertising, who is enthusiastic, optimistic, resourceful, fast learner and a good communicator. This position is vital to the success of our business and has great potential for growth.
Responsibilities:
Work closely with management to prioritize, plan and execute online advertising campaigns, specifically in the games vertical.
Initiate and implement targeting strategies, based on data and research.
Analyze and continuously optimize the performance and profitability of advertising campaigns, by closely monitoring and conducting A/B testing.
Design ads and landing pages independently and collaborate with our graphic design team.
Advertise in various traffic sources.
Manage budget allocations and generate performance reports.
Proactively identify opportunities for process improvement, enlisting and utilizing the help of our software dept.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.