Develops and execute category strategy, innovation & renovation. Builds and manages category budget and activation plan to deliver category ambitious growth, brand strength, market share & financial goals.
Development of local business strategies:
Develops category strategy into local market plan.
Conducts audit (brand measures, competition analysis, media & consumer behaviors).
to gain continuous market understanding and identify business opportunities.
Innovation processes:
Leads category processes of innovation & renovation including IPM.
Leads the category 8Q innovation plans.
Builds and manages Inoovation business cases and P&Ls.
Category communication & 360 activation:
Builds and manages Strauss IC brand communication plans and fulfillment of its purpose.
Build and manage launch plans.
Builds and manages 360 activation plans.
Budget management.
Requirements:
BA in economics/Business/Communication/Social Sciences; MBA- advantage.
3-5 years of experience in marketing.
At least 2-3 years as brand manager.
Knowledge of FMCG sector- advantage.
Planning & Budgeting.
Fluent English.