We are looking for a B2B demand generation manager to join our Marketing team.
This hands-on demand generation role requires a strategic and tactical background. Youll be responsible for B2B revenue and report directly to the head of marketing.
What youll do:
Translate Riverside's company objectives into a comprehensive demand generation strategy to drive revenue with corresponding key performance indicators that engage, nurture, and convert prospects
Develop end-to-end B2B marketing campaigns & activities through both online and offline channels)
Collaborate closely with the sales team to align marketing initiatives with sales goals and optimize lead generation and conversion rates
Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments)
Own the day-to-day execution for various enterprise marketing channels, including creative, budget, targeting, testing, and reporting
Establish KPIs and metrics to measure the effectiveness of demand generation initiatives and regularly report on campaign performance to key stakeholders

we are looking for a Analytical Lead (Short Term Employment)

Identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners
Serve as external product consultant educating clients and agencies on product solutions and driving product adoption
Use data and insights to guide strategy and implementation of solutions
Media Strategy
Work and collaborate with diverse group of internal cross-functional teams
Media & Measurement Strategy and Implementation
Guide media and creative strategy, planning, and implementation of campaigns to deliver against KPIs
Outline and oversee measurement strategy, tracking, and results delivery
Identify optimization opportunities for improving performance
Project Management and Internal Operations
Project manage complex work streams
Oversee internal account operations (e.g. troubleshooting issues, account set up, etc.)
Understand and execute global marketing
Drive and measure brand and performance metrics

is an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for entire business to work together.
Each department is powerful on its own, but together they can be explosive.
was built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.
After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.
Are you up for the challenge?
As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. Youll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the head of marketing.
What youll do:
Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
Launch segmented marketing campaigns to effectively reach prospects and customers.
Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

we are looking for a Webinar Program Manager
Key Responsibilities
Own the webinar program at Check Point from ideation, to execution, to driving sales opportunities for our sales team across the portfolio.
Lead the webinar concept ideation cycle.
Coordinate all aspects of webinar production, including scheduling, logistics, and technical setup, to ensure smooth execution of each event.
Develop strategies to engage and interact with webinar attendees before, during, and after the event to maximize participation and retention.
Manage the budget allocated for webinar programs, including expenses for technology, marketing, and speaker fees, to ensure cost-effectiveness and ROI.
Work across teams (e.g. product marketing, sales, customer success) to ensure content is timely, accurate, engaging, and relevant for the target audience.
Test/pilot promising concepts to create a constant flow of proven concepts.
Produce winning concepts at scale, globally, to maximize the number of prospective hand raisers ready to talk to sales
Recruit experts to participate.
Host and facilitate webinars, engaging participants.
Work closely and seamlessly with our marketing automation expert webinars, to make sure guests are invited, content is ready, webinars run smoothly, follow up takes place, and tracking and measurement are all in place to enable a high performing program

We are looking for a Head of Product Marketing to join the fast growing Marketing team and support a coherent marketing strategy worldwide.
You will design, implement and monitor effective marketing strategies that align with our business goals of revenue growth, lead generation and processing, brand growth, and strategic positioning of our platform.
Our ideal candidate has a strong B2B marketing background and proven experience in managing marketing strategy and activities. You must understand our business and our growth vision, and have solid experience with creative content development, digital content, program development, public relations, events, analyst relations and more.
RESPONSIBILITIES:
Lead a team of product marketing and content managers.
Innovate and strategize the most coherent marketing programs.
Contribute to developing a cohesive product marketing plan to increase revenue, brand awareness, lead quality, and analysis.
Regularly conduct research on our ICP, market trends, buying habits, and the competitor landscape.
​​Support the development of product messaging in a way that differentiates our product and at the same time highly resonates with the needs of target prospects.
Strategize and generate high-quality content assets (product videos, webinar material, whitepapers, blogs, case studies, use cases etc.) that will influence and drive demand for set of products.
Manage and support all product launches
Work to optimize the buyer journey across all marketing touchpoints based on analytical feedback
Support community engagement within industry forums, be they events, podcasts, webinars, and messaging tools, to promote the story of our product
Collaborate with the product team to understand new product developments, feature changes and determine how these should be communicated to our addressable market.
Support and educate the SDR and Sales teams with compelling communication and content assets to drive higher conversions.
Support and foster our relationship with cloud service providers by preparing specialized content assets that speak to their account managers.

Required Senior Field Marketing Manager, TIMEA
Location: Remote, Israel, Tel Aviv preferred
TIMEA (Turkey, Israel, Middle East and Africa) brings together a number of high growth markets into one of the four strategic regions in the company, alongside Europe, APAC and the Americas. This role reports to the VP Global Field Marketing but will work closely with the regional VP of Sales based in Tel Aviv, as well as their management team including the Senior Manager Channels & Alliances TIMEA and the Solution Engineering Manager, TIMEA.
The Senior Field Marketing Manager, TIMEA will be responsible for building the regional Field Marketing plan in order to help meet pipeline and awareness. Whilst you own the TIMEA Field Marketing strategy, you will also collaborate with the broader marketing team to present to sales the full TIMEA marketing plan. This means working closely with the corporate PR, digital, partner and community marketing teams in the role as advocate for the TIMEA region, coordinating and influencing spend and keeping them updated on the region's needs and priorities. You will also use our analytics tools to help make data driven decisions on where to focus time and investment.
TIMEA has some of the largest customers and is experiencing substantial growth in multiple countries. We are looking for a creative, strategic and hands-on Field Marketeer who can help accelerate the pipeline we already have, as well as find new opportunities and increase awareness of our brand. This role will call for impressive relationship-building and problem-solving skills with a can-do attitude.
Responsibilities:
Develop, and be responsible for the execution of, the TIMEA Field Marketing plan.
Align with regional leadership (sales, solution engineering, partner) to meet regional goals.
Create and deliver marketing programs and activities that leverage the full marketing mix including events, digital, PR, and our developer relations teams.
Oversee the sales management reporting and SDR/sales follow-up of marketing qualified leads.
Manage a regional spend as allocated within the marketing budget.
Monitor and evaluate the effectiveness of Field Marketing programs.
Participate as a fully engaged member of both the global Field Marketing and extended marketing team.
Plan and assist in the execution of partner events and conferences in cooperation with Partner Marketing and Business Development Teams.

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. You’ll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What you’ll do:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry

we are looking for a Email Marketing Program Manager
Key Responsibilities
"Own the demand generation (DG) email marketing program from annual and quarterly planning and forecasting to execution and the delivery of business results (sales opportunities delivered to our sales teams globally)
Structure the program around its key pillars high intensity email marketing to new names from various sources and at different levels of intent, and across multiple product campaigns, onboarding/customer journey, and one-off programs around events, webinars, and noteworthy assets
Design and lead an ongoing email marketing optimization process, combining both creative thinking, with data analytics and test results.
Drive a disciplined, effective, email testing program to make sure only tested concepts get distributed to thousands of recipients.
Communicate the plan on a quarterly and weekly basis to relevant stakeholders across our marketing and sales organization, to make sure needed enablement is lined up, and all elements are in place for a timely, effective follow up
Collaborate with cross-functional teams to integrate email marketing efforts with other marketing channels.
Implement personalization tactics to deliver relevant content and messaging to different audience segments.
Use data analytics and reporting tools to derive insights and make data-driven decisions to improve campaign effectiveness
Work closely and seamlessly with our email marketing automation expert, to make sure the program is designed for easy execution, and gets executed in high quality and on time, email programs run smoothly, follow up takes place, and tracking and measurement are all in place to enable a high performing program.
Stay on top of the latest and greatest cross-industry best practice in email marketing, and help ensure demand generation email marketing program is on the cutting edge