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Required Head of Content
DESCRIPTION
As part of our efforts to spread awareness of web accessibility and be thought leaders in the field, we generate a lot of high-quality, professional content - both educational and inspirational. In order to ensure effective content that creates impact and is of the highest standards possible, we are looking for a Head of Content reporting directly to the VP Brand. As the Head of Content, you will serve as the content lead for the entire company. You will build and own an impact-driven content strategy and become a subject matter expert in this field to make sure that the content we generate meets the highest standard, and is aligned with the companys vision and tone of voice.
What you'll be doing:
Build and manage an impact-driven content strategy
Develop metrics to determine success of all content initiatives and assets
Improve and innovate content infrastructure to provide excellent service to stakeholders across the company.
Hire, train, and manage all content managers.
Form and professionally lead our content guild
Be accountable for all professional content generated in the company, across all departments
Be a source of knowledge for web accessibility. Know the field top-to-bottom, and serve as our subject matter expert.
Sync with senior management on a regular basis, to ensure that our strategy and tone of voice are accurately represented in our content creation
Review and edit the content produced by all writers.

We are looking for a passionate, experienced, independent, hands-on Content Writer to join our Marketing team.
As a content writer, youll understand the brand language and implement it along the marketing channels. Owning the brand messaging to potential and existing users, conducting thorough research on industry-related topics, generating ideas for new content types, and writing content that helps drive conversions based on the organizations goals. If youre familiar with producing online content and have an eye for detail, wed like to meet you.
What youll be doing:
Implement brand strategy and messaging throughout all content channels
Write and edit entertaining and informative website content
Create marketing messages that connect with our customer base
Write copy for the app, website, social media platforms, performance marketing, direct communications, and digital marketing campaigns
Developing and writing new content assets such as blogs, newsletters, emails and more based on our user journey and product marketing needs
Technical writing that helps our SEO needs
Be an important member of the Marketing Team and work closely with other teams
Research and gather data from the product and data teams to write informed, data-driven content
Engage in regular discussions with the product and data teams to stay updated on product features and performance metrics
Identify customer needs and content gaps through data analysis and recommend new topics
Find and develop new ideas for content by analyzing industry trends and customer feedback.

Fullpath is a growing tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! We are looking to add an Ad and Email Content Creator to our team . As an Ad and Email Content Creator you will work on creating content for our ad and email products, generating new content for Google and Facebook ads and email campaigns. You will collaborate closely with our product managers, analysts, and designers, to develop impactful copy and content to help our clients grow their businesses. This is a hybrid position based out of our Jerusalem / Tel Aviv office and reports to the Director of Product Performance.

What you will be responsible for:

* Craft creative and effective ad copy for a variety of ad platforms with a central focus on Google and Facebook ads to drive desired user action;
* Create engaging and compelling email content that resonates with our target audience, including engaging copy, recommendations for visuals, and calls to action;
* Review and analyze existing ad and email content to identify areas for improvement;
* Research and develop new ad and email concepts for a variety of campaigns, ensuring relevance and effectiveness across different contexts;
* Analyze performance metrics, such as CTR, CVR, open rates, and engagement rates to provide data-driven insights and recommendations for improvement.

The top candidate will also have:

* SEO and keyword experience
* Experience working with ChatGPT/ Gemini/ other Gen AI tools
* Experience working with Jira

Why you should join us:

* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: Work directly with APIs from Google, Facebook, Microsoft, and more.
* Be part of a rapidly scaling company poised for the future.
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company's growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. Together, we can make a real impact and achieve great things!
* Cibus and lots of yummy treats :-)