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We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.

Job ID : R_101834.

As a part of our Product Marketing team, your insights and strategies will directly influence our product's development, and feature roadmap. Collaborating with product managers, designers, community managers, and data analysts, you'll play a pivotal role in driving our business growth and delivering value that changes lives.

You Will:
Lead and manage Product Marketing initiatives for the Israeli market, aiming for growth and enhanced retention.
Champion product launches: Develop go-to-market strategies, ensuring their execution leads to impactful launches.
Analyze and refine the user funnel in collaboration with cross-functional teams.
Own product messaging & positioning, ensuring consistency across all customer interactions.
Deeply understand our customers through market research, surveys, field events, and focus groups to continually align our product with market needs.

oox is looking for a Senior Product Marketing Manager who will play a key role in our product positioning and brand management.
As a Product Marketing Manager, you will:
Be responsible for planning and executing our product terminology and announcements, owning the brand positioning both internally and externally.
Manage and uphold brand consistency across all internal and external touchpoints. Collaborate with cross-functional teams (Product, Growth, RnD, CX) to ensure the brand messaging aligns with company objectives and resonates with our merchants.
Create a product marketing roadmap by working closely with product, growth, and R&D.
Take ownership of user advocacy initiatives, including organizing and conducting user interviews, planning case studies, and user feedback. Leverage insights to enhance marketing tactics, user experience, and product awareness.
Hands-on approach, willingness to dive into the day-to-day tasks like creating content, measuring impact, and ensuring our work is executed at its highest quality.
Write and maintain UX copy for features under your ownership.
Adopt new and existing features within our existing user base.

We are looking for a Product Manager to drive the development of our echo system platform and our proxy product.
In your role, you will be responsible for defining, prioritizing, and driving the development of innovative solutions that enhance our proxy services and internal ecosystem platform.
What Youll be Doing:
Lead our proxy product strategy and vision, develop and articulate a clear vision and strategy aligning with the companys overall strategic objectives.
Engage with our customers to gather feedback and understand their needs, pain points, and usage patterns. Translate customer insights into actionable product improvements and new feature development.
Lead our ecosystem platform, including billing and integration with other systems. Work closely with the Finance and rev ops teams.
Engage with internal customers to gather feedback and understand their needs, pain points, and usage patterns to create a better workflow.
Manage internal supply and demand operations to align the business value and the IP acquisition strategy. Collaboration with marketing, BI, and engineering.
Manage dev-tool product line with >$3M book of business. Boost the developer experience and user retention. Work closely with the CS teams.
Leading new self-serve and PLG motion of your product line. Collab with other PMs, marketing and engineering teams.
Create and maintain a product roadmap: Define and manage the product roadmap for both areas, setting priorities based on strategic objectives, market opportunities, and customer feedback. Ensure timely delivery of features and enhancements.
Plan and coordinate product releases, considering dependencies with other products and potential impacts on stakeholders.
Work & communicate closely with all the stakeholders: R&D, Customer success, sales & marketing.
Define key performance indicators (KPIs) for the product. Monitor, analyze, and report on product performance, making data-driven decisions to drive product growth and customer satisfaction.

Required PRODUCT MARKETING MANAGER
For nearly 30 years, the incredible minds at our company around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
As Product Marketing youll:
Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collaterals.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize business potential of existing/new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
You will report to the GM of the Cyber & Web Intelligence group and be part of an industry leading product management.
The role requires handling exciting marketing activities and hands on operations.

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We're looking for a talented and experienced Product Monetization Manager to join our rapidly growing team.
The Monetization team is at the core of our business and is responsible for driving revenue growth and providing a good game experience to our users. The team works in an extremely fast-paced environment, constantly improving and optimizing in a data driven manner the game experience and performance in order to hit company business goals. The role entails working closely with Data Analysts, Product Managers, Operations Specialists, Designers, and Economists.
Responsibilities:
Craft and optimize custom, effective and strategic plans that can help reach business targets.
Plan, create & implement day-to-day events and promotions strategies to drive growth in business KPIs.
Focus on player retention and engagement to ensure high lifetime value
A/B test content and analyze their performance to ensure a smooth user experience.
Collaborate with the Economy, Design, Product, Technical Operations and Analytics teams to execute top quality monthly events and promotions.

We are looking for a Senior Product Marketing Manager to join our team in Jerusalem, Israel. This is an amazing opportunity to work with the Global Marketing team. The team consists of 7 team members and is reporting to the Director, Product Marketing. We have a great skill set in Marketing and we would love to speak with you if you have the skills!
What will you be doing in this role?
As a Senior Marketing Manager at Ex Libris, you'll be responsible for creating effective marketing programs, developing collaterals to promote Ex Libris products, and writing engaging content to raise brand awareness and generate leads.
You will work closely with regional marketing teams to help with campaign execution and with the product teams to increase the adoption and satisfaction of existing customers. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.
A typical day might include the following-
Convert product value proposition to Sales Enablement
Define our solutions messaging.
Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, and infographics.
Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
Work with the Product team to understand what the latest product updates are and how they should be promoted.
Hours of Work / More important information for you:
Our base is in the Jerusalem, Israel office, working in a hybrid model.
This is a full-time position.

About the job XM Cyber is a globally renowned leader in hybrid cloud security. Our innovative approach utilizes the attacker's perspective to identify and address critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform empowers organizations to swiftly prioritize and mitigate cyber risks affecting their vital systems, ensuring operational resilience and security.
We are seeking an experienced Marketing Project Manager to join our dynamic marketing team on a maternity cover basis for six months. As a Marketing Project Manager at XM Cyber, you will play a critical role in driving the team towards operational excellence.
Objectives of this Role

* Manage and optimize the usage of monday.com as our primary project management tool.
* Create and maintain project boards, workflows, and task assignments to ensure efficient project execution with deadlines.
* Facilitate clear and effective communication within the marketing team and with cross-functional stakeholders.
* Coordinate marketing meetings, and ensure timely follow-up on action items.
* Collaborate with team members to develop project plans for marketing initiatives.
* Own and streamline the PO process for the marketing team, ensuring compliance with company policies and budgetary guidelines.
* Assist in project planning, scheduling, and resource allocation to meet campaign deadlines and objectives.
* Monitor project progress, identify potential risks, and proactively implement solutions to keep projects on track.
* Create reports and metrics that track marketing performance

we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.

Customer Experience Product Manager is responsible for IOT Approach, Smart Home Connection and Roadmap of Value Being proposed to our customers via Application. Add another dimension to Maytronics products. Responsibilities:
* Partner with IT, and Digital Product Managers to manage Customer Experience roadmap and backlog for all digital products ensuring that Maytronics products and created value truly distinguish.
* Oversee requirements discovery, solution design, user story writing, feature development, and user preference.
* Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization.
* Work with product marketing to develop positioning and messaging and ensure differentiation from competitors and be a real market pioneer.
* Monitor and evaluate product performance to facilitate continuous iteration and improvement, perform benchmark and analysis of what can make a difference.
* Foster a collaborative and innovative work environment, encouraging creativity and problem-solving.

we are seeking a dynamic Product Marketing and Content Specialist, someone who excels in a role that demands hands-on content generation and marketing capabilities. Our flagship mobile application, powered by AI, is designed to encourage positive behavioral changes, enabling users to actively steer their health and wellness paths. This position is perfect for a creative yet analytical mind eager to produce compelling content that not only engages our audience but also inspires action, thereby ensuring ongoing user clinical outcomes and engagement.

Responsibilities:

Create persuasive content that encourages users toward a behavior change and clearly conveys the apps value and benefits.
Responsibility for the variety of the mobile app ecosystem contents lifecycle - push notifications, copies, email, SMS, localization management.
Conduct a thorough market research to identify our target audience, their preferences, and needs, and to keep a step ahead of competitors.
Stay informed about the latest developments in digital health to ensure our marketing strategies remain innovative and effective.
Craft and implement intricate marketing plans, to effectively highlight our AI-enhanced mobile health app.
Collaborate closely with the product development team to thoroughly understand the apps features, benefits, and what sets it apart.

We are seeking an experienced and dynamic Corporate and Product Marketing Director to lead our marketing efforts and contribute to the overall success of our company.
The ideal candidate will have a proven track record in developing and executing strategic marketing plans for both corporate branding and product promotion. This role requires a strategic thinker with strong leadership skills and a creative mindset.
Your responsibilities will encompass both product marketing and corporate marketing.
RESPONSIBILITIES
Develop and execute the product and solutions marketing strategy and associated collaterals including: web site content; campaigns; case studies; white papers; brochures; presentations and interviews of our products and solutions
Develop and execute corporate marketing materials including PRs; corporate presentations and materials working hand in hand with our executive management members
Work with product and sales teams and create marketing messaging that create business value Engage with key stakeholders, including customers and partners, to gather feedback for continuous improvement.
Present in conferences and attend panels and conduct interviews representing Gilat.

We are seeking a dynamic and driven mid-career Product Marketer to join our marketing team. This individual will be responsible for leading the marketing efforts of our full-service product family, comprising a dozen products and services aimed at enhancing digital accessibility for B2B buyers, including SMBs and large enterprises.
Key Responsibilities:
Market Research: Conduct thorough market research to understand customer needs, industry trends, and the competitive landscape. Utilize insights to inform product development and marketing strategies.
Product Positioning: Develop compelling positioning and messaging that differentiates our products in the market. Tailor messaging for different segments, including SMBs and enterprises.
Product Launches and Campaigns: Work with cross-functional teams to successfully support the launch of new products, features, and services. Plan and execute marketing campaigns to drive product awareness and adoption.
Sales Enablement: Collaborate with sales teams to develop effective sales tools and materials based on approved messaging for products. Train sales personnel on product features, benefits, and market positioning.
Partner Enablement: Ensure that we partner have the knowledge and materials they need to successfully market and sell our products.
Customer Insights: Gather and analyze customer feedback to inform product improvements and marketing strategies. Act as the voice of the customer within the organization.
Collaboration: Work closely with the VP of Communications and other marketing team members. Lead project teams without direct authority, maintaining a collaborative and results-oriented focus.
Social media: Responsible for maintaining the product-feature pipeline of information
coming from the VP Product and VP PMO, and sent out on social media. Drafting the facts for social media posts featuring our products.
Build release notes: Maintain up-to-date build release notes from our Product team for internal use in the company.

We are seeking a Product Marketing Manager (PMM) who is highly product-oriented and possesses extensive experience in translating customer needs and market demand into messaging, content, and sales tools to maximize ARR. As a PMM, you will work closely with Product, Sales, and Marketing teams to develop and launch new products, craft go-to-market plans, and develop sales collateral and marketing assets. You will conduct thorough market research, analyze our competitors, and leverage this knowledge to help shape our product strategy and roadmap.

This is an exciting opportunity to join a fast-growing and dynamic tech company and take on a key role in driving its success.

What youll do:

Be an expert in products and our market. Understand our customers interests, pains, and needs.
Conduct market analysis to obtain an understanding of the competitive landscape, help establish product differentiators, and implement learnings across the entire marketing and product sides.
Speak and present both internally and externally to promote the story of our product, educate on features and their benefits, and train internal teams on the problems we solve for our buyers and users.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g. sales documentation, product videos, website copy, success stories) that articulate the benefits of our products.
Constantly work hand-in-hand with sellers to gather feedback, optimize the sales funnel, and bring in new business.
Provide deal support to improve sales performance, if needed.