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We are seeking a Senior Product Marketing Manager to join our fast-growing Growth team
As a Senior Product Marketing Manager, you will play a vital role in driving our growth, with an impactful contribution to all its key business objectives. Through hands-on collaboration with cross-functional teams, you will ensure seamless product launches, drive awareness and engagement of the company's technology, and strengthen the customers brand affinity.
In this role, you will:
Product Marketing - Lead marketing initiatives for new and existing features, from building marketing briefs through project management to creatives, including video scripts, email marketing, website materials and more.
Marketing Strategy - Understand the competitive landscape, stay informed about industry trends and correctly position the product marketing activities.
Brand Storytelling - Tell the brand story through emails, website materials, blogs and webinar presentations. Create compelling messaging and positioning that resonates with target audiences and differentiates our brand from competitors.
Content Creation - Craft unified messaging that showcases our brand and product through various assets, including in-product copy, partnerships, sales enablement and more.
Website Management - Support the website's visibility, along with managing and refreshing the content regularly to keep the website engaging and up-to-date. This involves a basic understanding of SEO principles.

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive the company for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

We are currently seeking a Market Access Manager, to be based in our local country organization in Petach Tikva.
ROLE OBJECTIVE

Develop & maintain strong working relationships with health funds decision makers to support current & future organizational objectives, mainly contributing to listing of key brands in health funds
Engage in strong long-term partnership with payers and other stakeholders and act as the one voice for LOC to payers and institutional affairs stakeholders in conjunction with LOC strategy and priorities
Explore new access opportunities
ACCOUNTABILITIES

Provides support on access issues and assists in coordinating the cross-functional team work for internal and external success
Build a mutually beneficial relationship with customers, for both fast short term and long-term results
Understand customers, their environment, potential, and needs and then provide customized solutions with products and services, preferably innovative services, and then obtaining firm commitment.
Use available resources and invest according to business plan
Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the products
Communicate effectively within the organization to ensure fulfilling the achievement of products objectives.

As a Product Merchandising Coordinator, your goal is to make sure the brands product pages fit the brand's purpose and vision. You will be dealing with the launch of new jewelry plans, from start to finish, from the merchandising and technical side.

Your goal is to take a product and turn it into a product page that customers will understand. In this role your main responsibilities are to deliver the best product pages according to the merchandising Gantt, manage the launch of the new collection and optimize existing products.

Responsibilities
Manage all new product releases.
Deliver high-pressure tasks in a short period.
Make the product pages approachable, easy, and quick to understand.
Manage multiple people's responsibilities to have projects done on time, like, production, design, SEO, performance marketing, brand and product team to ensure the best collection launch.
Ordering samples for new products
Work closely with the creative team during post-production, giving feedback on images and edits, as well as making the final selection for product page galleries.
Overlook the catalog manager throughout the process of creating new product pages.
Review all product pages with precision before launching.
Support the ongoing life cycle of products across sites, by constantly reviewing old product pages to see where they can be improved
Stay up to date on competitors, jewelry, and industry trends.
Add to Card improve CVR by analyzing customer behavior on the product page

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.

BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities. The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events. Responsibilities: Focus areas include Demand and lead generation Lead nurturing Conversion rate optimization Brand building Customer retention Maximizing customer revenue Budget management Driving collaboration across teams Organizing Events PR Key Accountabilities:
* Delivering the audiences and the qualified leads that will drive commercial growth
* Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
* Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
* Ongoing reporting of campaign performance in line with MQL and SQL targets
* Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
* Working closely with sales teams to implement effective lead nurturing processes.
* Development and implementation of nurture workflows and sequences within the Marketing Automation system.
* Experience in ABM campaigns – an advantage.
* Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
* Working with Brand to ensure on-brand communications are delivered within all campaigns.
* Having a commercial view of the customer and putting in place marketing activities to help drive retention
* Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
* Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
* Coordinate logistics, sponsorships, and speaking engagements at relevant events.
* Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
* Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.

We are looking for a Data-driven, self-motivated and creative individual with strong operational, commercial, and analytical experience with outstanding interpersonal skills.
In this cross-functional role, the Business Operations Manager will support forecasting, operations and deal execution, will perform business and sales analysis, create dashboards and reporting, structure and enforce processes, and systems utilization with a clear aim to support the general success of the sales team and act as a liaison between the sales organization and all other business units.
Essential Duties and Responsibilities:
Support global data collection, forecasting, planning and processes used within the global sales organization.
Work closely with the operation team on planning and prioritization process to optimize availability and lead time delivery.
Serve as Global Focal point for sales ERP and CRM system requirements, maintain and improve data integrity within the system.
Proactively monitor and report on business KPIs on all GTM aspects.
Supports the equitable assignment of sales force quotas and ensures quotas are optimally allocated to all sales channels and resources.
Monitors the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization.

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

As a Multi-Channel Engagement Specialist, you will be accountable for designing, shaping, and transforming the multi-channel engagement of the cluster through incorporating integrated social, digital, and personalized experiences that will support business growth, uncover market-level efficiencies, and drive better customer and patient experiences. You will ensure the execution of Multi-Channel Engagement (MCE) plans in close alignment with the MCE Manager. Additionally, you will actively support Product Managers with digital and MCE campaigns.
Additional core responsibilities:
Facilitating digital campaign management to drive customer engagement and delivering channels and customer usage insights for ongoing optimization of customer experience and business plans. Support brand teams, in consistently looking for new and better ways in running campaigns to improve campaign performance and digital engagement.
Supporting and coordinating digital projects within customer journey planning, specifically marketing automation campaigns, and executing digital marketing plans to support customer engagement.
Utilizing Engage CRM to foster a personalized MCE approach.
Managing KPIs monitoring and MCE metrics and dashboard to assess the effectiveness of activities.
Following up with agencies and other vendor partners to ensure the execution of the plans.

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are now searching for a Senior Content Marketing Manager (Manager, not just Writer) with significant experience in B2B content marketing to join our content team.

The ideal candidate:

We are looking for a dynamic personality, someone who can take initiative, lead projects, connect the dots, and make things happen - also by always asking the right questions, pushing boundaries, and questioning the status quo.

Obviously, as a Senior Content Marketing Manager, the ideal candidate will also have to be a proven, versatile writer who can copy-edit and line-edit different types of materials (written by others) to make sure strategy and tone are aligned with the big picture.

Responsibilities:

For about half the time, you will write engaging materials that range from short-copy to ebooks and everything in between.
This requires collaborating with stakeholders from other teams, understanding (and questioning) briefs, and delivering quality materials on tight, dynamic deadlines.
For the other half of your time, you will help other team members see the big picture, connect the dots, and uphold high standards regarding alignment of strategy and voice while regularly meeting deadlines.
This requires a dynamic, never-settling, and curious personality, someone well-versed in moving projects from A to Z, and someone who is relentless in their passion to make sure everything we create is top-notch, not only their own tasks.
In between, you will also own and lead content projects initiated by the Head of Content, VP Brand, Chief Strategy Officer, and yourself.
This requires the ability to hear something once and then run with it.
The person in this role will also help with the daily prioritization of the entire teams tasks, which requires a strategic mindset.
They will regularly help other team members solve problems on the go, ensuring we meet deadlines while providing quality materials.
Developing great connections with stakeholders from other teams and a fantastic understanding of the subject matter will be crucial to succeed in this role, which requires a curious, self-starting personality, too.