Want to join an awesome company with great vibes? BackBox is hiring
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world.
Speak and present both internally and externally to promote the story of our product.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Build and manage the companys social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Optimizing content forsearch enginesandlead generation.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Connect with influential media outlets and journalists to place stories about company news and other initiatives.
Create content regularly to grow the companys footprint (press releases, corporate announcements, and creative content like SlideShare presentations).
Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions.
Proficiency in marketing automation in order to generate traffic convert visitors into leads and then nurture them (using dynamic workflows) into converted customers.
Past experience building audiences either online or offline.
Proficiency in web analytics software and keyword tools.
Past experience with email marketing lead nurturing marketing automation and web analytics.
Proficiency in email marketing and marketing automation technology.
Past experience in digital marketing product marketing and/or product management.
Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
Proficiency in content management systems. You will be expected to build product pages optimize the conversion paths on those pages and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
Skilled in creating editing and promoting written and visual content.
המשרה מיועדת לנשים וגברים כאחד.