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We are looking for a Marketing Specialist.
,Our marketing specialist should have a passion for the detail-oriented
hands-on tasks involved in managing a diverse array of marketing processes and tools.
Your main responsibility will be to aid in the development, measurement, optimization, and scaling of marketing initiatives. You will handle data and insights through the CRM platform (salesforce.com) and automation tools. By collaborating with the extended team, including the Sales Development Representatives, your goal is to provide effective support, build lead generation pathways, and craft experiences that drive impactful results.
You will report directly to the VP of Marketing
What youll do:
Actively manage, maintain, and enhance Marketing Automation capabilities
Maintain and optimize lead nurture funnels
Develop and manage outbound emails for content and targeting, landing pages, and forms
Technically own Marketing tools, explore new tools, and help integrate them into our environment
Collaborate and support the Sales Development Team to empower the SDR team with better processes, tools, and automation
Analyze data and reports, assess trends, and work with the marketing team to determine the actions for optimizing campaign performance
Execute marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Regularly audit and identify opportunities to enhance our marketing programs and processes
Proactive problem diagnosis, troubleshooting, and resolution
Maintain the database and prepare sales & marketing leads, meetings, and reports

We are seeking a dynamic Content Manager to spearhead our content creation and strategy efforts.
This role involves managing and enhancing our brand messaging across various platforms, leading content strategy in alignment with our product vision, and overseeing a team of talented freelancers.
The ideal candidate will possess compliance, and social media management, with a knack for developing engaging content that resonates with our audience.
Key Responsibilities:
Content Creation and Strategy:
Take ownership of the website's content and brand messaging, ensuring alignment with SEO, product, PPC, business development, and growth strategies.
Research, write, and edit compelling content, including landing pages, blog posts, and micro-copy elements like promotions, pop-ups and sliders.
Lead and manage a team of content freelancers, overseeing relationships, budgets, and the development of new content channels (social media, videos, email marketing).
Content Oversight and Brand Management:
Execute a comprehensive content strategy, acting as the brand's guardian.
Manage external freelancers and content agency partnerships.
Curate and manage content for social media platforms to increase followers and enhance brand awareness.
Familiar with content writing tools like Hemingway, Grammarly and more.
Content Strategy and Implementation:
Conduct content audits, update existing content, and post regularly on our websites.
Engage in market research to understand user preferences and align content strategy accordingly.
WordPress Management:
Oversee the content management system (CMS), specifically WordPress, ensuring proper functionality, security, and performance.
Publish and schedule content updates, including articles, blog posts, images, and multimedia elements.
Monitor website performance metrics and user feedback to identify areas for improvement and optimization.
Conduct regular content audits to identify outdated or underperforming content and propose updates or removal as necessary.
Ensure all content meets established standards for grammar, style, and formatting, including proper use of headings, links, and multimedia elements.
Collaborate with cross-functional teams, including marketing, design, and development, to align content strategies with overall business objectives.