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פורסם ע"י המעסיק
12/11/2019
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
The PR and Communications Lead will be part of INFI’s growing Marketing team, reporting to the CMO. He or she will:
* Be responsible for understanding the business and product's objectives and establishing a public relations program that promotes them.
* Oversee PR-related activities from development of external messaging, management of communication distribution channels, building relations among relevant industry publications and resources, and maintaining our social media presence.
* Craft external marketing messaging and ongoing communication, updates, and news of company product and brand to the right audiences (partners, enterprises, KOL, analysts). - Promote the business in media and analyst briefings, conferences, interviews, press releases, and articles, and as such, must have vast experience working with traditional PR channels as well as key social media channels such as LinkedIn, Facebook, Twitter, and Instagram. - Lead and work with external PR agencies globally to spread the INFI story via relevant and impactful channels. Your stories should inspire people. - Maintaining social media presence (website, LinkedIn, Twitter, etc.) and analytics to assess effectiveness.
* The measure of success for this role is the scale and effectiveness that PR drives B2B and B2B2C interest, news, social media mentions, and then subsequent pilots and sales.

Company description:
About INFI
INFI has developed an empathy-capable AI technology that understands human emotions in the digital world. By uncovering what motivates individuals INFI is revolutionizing everything we know about human-computer communication. INFI’s advanced psychology-driven algorithms are designed to empower digital platforms so they can process and respond to human emotion, understand individual needs and triggers and predict behavior. With INFI, companies can build a sincere and empathetic relationships with individuals, by hyper-personalizing every interaction.
Requirements:
* Requires a Bachelor degree (Master's preferred) in Business Administration, Marketing, International Relations, Communications, Public Relations, Information Technology, English, Journalism, or any other related field.
* At least 5 years of relevant experience in PR and Communications; Preferably in B2B/B2B2C technology companies.
* Demonstrate an ability to convey complex and technical concepts to non-technical audiences in a simple and clear manner that they can relate to; he/she must possess an ability to tailor messages in accordance with our audience.
* Experience in managing all forms of press, leveraging news and press-wire distribution channels, development of PR campaigns on social platforms, creation of exclusives with news partners, and crisis management PR.
* Proven and successful experience in planning and managing multiple PR projects in a stressful environment or under tight deadlines.
* Experience working with third-party PR agencies or marketing firms around the world.
* Strong project management skills, including the ability to define, prioritize, and direct program, project, or process objectives.
 
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