דרושים » אינטרנט » A successful company is looking for a PPC& SEO Team leader

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7 ימים
Location: Ramat Gan
Job Type: Full Time
A successful company is looking for a PPC& SEO Team leader.
The position includes:
Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
Provide strategic direction in defining the path forward for the Search Marketing Strategy and Best Practices.
Track, monitor and guide the SEO department by collaborating along with the Head of SEO.
Own the paid search / SEM acquisition channel, with daily focus on meeting revenue, ROI, gross margin and other business KPIs.
Review and optimize keyword reach & coverage, account & campaign structures, negative keyword strategies, CPC bidding strategies, ad copy messaging, landing page experience, and conversion flows.
Work with product, operations.
Requirements:
5+ years of relevant Digital Marketing experience, proven record to grow internet traffic and revenue.
Strong written and verbal communication skills and outstanding attention to detail.
In-depth knowledge of online analytics, advanced analytics, email, mobile, content, and social.
Ability to combine creative and analytical mindsets for highly effective marketing.
Prior experience with online lead generation acquisition models, as well as web-based software or SAAS companies, is a major plus
Proficient in designing and executing A/B & Multivariate tests on ad copy & landing pages required.
Exceptional analytical skills to lead efforts and guide decision making to achieve goals set to help grow the company.
Strong understanding of Search Engine Optimization (SEO) process
Demonstrated ability to think creatively and solve open ended projects with in-house resources, outsourced agencies.
 
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