דרושים סימפטיק טלקום

Our fintech company is seeking a Product Marketing Manager.
Focus on customer acquisition,marketing campaigns, websites and landing pages creation.
Engagement, and revenue growth. Collaborate cross-functionally with clients and stakeholders to plan go-to-market initiatives, shape compelling messaging, and develop strategic campaigns.

Key Responsibilities:

Craft campaigns utilizing online/offline channels to drive acquisition, engagement, retention alongside the marketing team.
Lead and manage websites, brands and LPs creations
Conduct market analysis to identify trends, opportunities, and guide product positioning
Define customer personas and segmentation strategies
Develop product messaging and value propositions along the buyer's journey
Collaborate with marketing, and product teams to align on goals
Gather feedback to optimize the acquisition funnel.

We are looking for a Director of Product Marketing for a leading cybersecurity start-up.

The role currently does not include team leadership.

As the Director of Product Marketing you will play a key role in defining, positioning, and communicating our unique value proposition(s) into compelling messaging that boosts our growth.
Work closely with customer-facing departments and engage with customers to deepen the understanding of our target market, including customer needs, buyer personas, and key use cases.
Research the market and competition landscape and conduct a competitive analysis to build competitive intelligence.
Orchestrate launches of new products, features, and capabilities cross-functionally and collaborate with key stakeholders to execute go-to-market strategies.